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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Here’s the Most Important Product Content to Your Customers

by Nate Holmes, April 26, 2021


Your customers depend on your product content to do research and make their purchase decisions. But do you know what content type matters most? And when to deliver it? If you’re struggling with this, you’re not alone. According to a Forrester Consulting study commissioned by Widen, “Organizations struggle to fill content gaps at the most critical phases of the customer journey.”

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New: Level-up Your Product Content With 360° Photography

by Nate Holmes, April 14, 2021


Brands are adding 360° product imagery to their sites and increasing online conversions by as much as 47%. Are you? Whether you’re in B2B or B2C, we’ve compiled what you need to know about 360° spinsets and how to take them from creation to your downstream channels.

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Topics: DAM, Widen Collective, PIM

Protect Your Brand with Digital Asset Management

by Nate Holmes, March 29, 2021


You’re putting your brand at risk when you don’t use a centralized system to store and manage your digital assets. That risk comes from crashed hard drives, missing metadata, and the slow creep (or disastrously fast explosion) of inconsistent brand experiences. If you want to avoid unintended damage to your company’s lifeblood, it’s time to learn how to protect your brand with a digital asset management (DAM) system.

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Topics: DAM, Brand management

How DAM and PIM Streamline E-commerce

by Nate Holmes, March 15, 2021


The start of the pandemic in 2020 forced consumer packaged goods (CPG) companies to streamline their e-commerce experiences. And unexpected changes in customer behavior brought with it expedited digital trends that are disrupting the consumer-goods industry forcing them to shift away from traditional success models. For example, online sales of food and beverages reached an all-time high of $66 billion in 2020 and according to NielsenIQ, online CPG food and beverage sales could reach as high as $109 billion in 2021. What once was a shopping trend embraced by a select few, is now a common occurrence for many households. 

However, this kind of rapid growth also brings with it some challenges. It demands that companies scale along every part of the value chain, and marketing is no exception. Widen customer HARMAN International, a global consumer electronics company, found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system

Let’s take a closer look at what HARMAN has achieved with their DAM and PIM investments.

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Topics: Customer Stories, DAM, Integrations

Designing a Video Distribution Experience Worth Sharing

by Nate Holmes, March 1, 2021


When it comes to creating engaging and memorable stories, video content is king. But because video files are very large, it can be difficult to store, view, and share this content.


With the right tools, however, video management can be friction-free. Cloud-based digital asset management (DAM) systems like the Widen Collective® support video storage, viewing, and sharing, and allow organizations to manage video alongside their other media.

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Topics: Video, Portals

New Widen Collective® Mobile App Keeps Users Connected On-the-Go

by Nate Holmes, February 22, 2021


Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective® mobile app. 

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Topics: Product Updates, Announcements, Widen Collective

Assembling an Effective Marketing Technology Team

by Nate Holmes, February 17, 2021


Imagine that your marketing team has the ideal technology stack. The customer experience is seamless across every device and channel. Your analytics give you insight into every touchpoint of the customer journey. All your software is integrated, redundancies are eliminated, disconnects are connected, and bottlenecks are gone. It’s a nice dream, right?

With the right marketing technology team, you can bring a lot of that dream to life. Probably even more of it than you think. Assembling an effective group of martech heroes takes some work, but you can do it. Just like you would map out the ideal future state of your marketing technology (martech) stack, you can map out the people and team structure you need.

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Topics: MarTech, Integrations

DAM Pros Share Their Implementation Stories on the Widen Podcast

by Nate Holmes, February 9, 2021


Purchasing and implementing a digital asset management (DAM) system can feel overwhelming. There are new concepts to learn, stakeholders to educate, and aggressive timelines to meet. There might even be concerns that this investment won’t improve workflows as anticipated.  

If you have similar thoughts and feelings, you aren’t alone. Many of our customers felt anxious about the launch of their Widen Collective® site. But with the help of the Widen’s Implementation team, they have replaced these worries with DAM success stories. We've captured their experiences in our DAM implementation series on the Widen podcast, designed for anyone who is thinking about, preparing for, or working through a DAM implementation. 

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Topics: DAM, Widen Podcast

Omnichannel Retail Trends for 2021

by Nate Holmes, January 18, 2021


What is omnichannel retailing?

Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty. 

Most businesses today use multiple platforms and channels for sales. Brands are spread across websites, social media, print catalogs, and brick and mortar stores. Since sales on various channels can essentially act independently of one another, if they aren’t set up properly they can create a disjointed or inconsistent experience for the consumer.

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Topics: e-commerce

Five Ways DAM and Project Management Tools Can Help Your Teams Meet Deadlines

by Nate Holmes, November 25, 2020


If you’re looking for tools to help your teams meet their deadlines, you’re not alone. Marketing departments manage numerous projects and campaigns simultaneously, and keeping them all on schedule is a huge challenge. Teams are so used to being behind on deadlines that it’s often considered normal to miss them. This puts stress on your teams, and the quality of work can suffer.

So what do you do? Here are five things you can do with your project management and digital asset management (DAM) software to help your teams hit their deadlines more often. 

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Topics: DAM, Workflow

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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