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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

What's the Difference Between PNG, JPEG, GIF, and TIFF?

by Nate Holmes, October 8, 2021



The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer. But having a basic understanding of common file types — and when to use them — is a good skill for any marketer to have.

Let’s start by taking a look at four common file types: 

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Topics: Creative, DAM

How to Win on the Digital Shelf

by Nate Holmes, October 4, 2021

Instead of a physical retail shelf full of choices, the digital shelf is made up of every customer experience your buyers have with your product — search results, mobile apps, websites, social media, in-store shopping, etc. If you want to win on the digital shelf in e-commerce you need to stock every location with high-quality product information. 

This change from physical to digital is challenging for some, but it also presents a big opportunity. You now have more control over the appearance of your product and story (e.g. branded videos and 360º photography). To start stocking your digital shelf, identify and prioritize your most important products, clarify price points, invest in search engine optimization (SEO) strategy, and garner as many reviews as possible. 

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Topics: Content Strategy, PIM, e-commerce

Product Marketing Guide

by Nate Holmes, September 20, 2021


There’s a key connective web between new products and customers in the market — product marketing. This multifaceted discipline brings together vital components of sales, marketing, and customer success to share a new product with the world. Product marketing requires a unique role to bring products to life and sell them — product marketers.

Product marketers are the ones who research, define, and articulate the position of your product in the market. They create a plan and work across departments and teams to bring products to customers. These unique product experts are responsible for everything from launching new products and building awareness to getting user signups, converting sales, and growing revenue.

In this product marketing guide, we’ll cover what product marketing is, what product marketers actually do, how they measure their success, and the tools they use to bring products to market. Let’s get started by defining product marketing.

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Topics: Marketing, PIM

Enterprise Content Management Products and Features

by Nate Holmes, September 13, 2021


Standard content management systems (CMS) power your website content. But enterprise organizations often need more robust content management features to run their whole operation. If you manage everything from product content to secure financial records, it’s time for an upgrade to an enterprise content management (ECM) product. 

It’s crucial to choose the right features in ECM software if you want to get the most out of your investment. You can use an ECM system to increase productivity and efficiency, give global teams access to the same content, and automate content processes. Let’s take a look at what ECM software is, some of the common top features, and explore a few platforms that could work for you.

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Topics: Content, MarTech

Marketing Enablement: What Is It?

by Nate Holmes, September 6, 2021

Sales and marketing teams are often disjointed when they could be working together to bring in leads, develop customer relationships, and increase revenue. A sales enablement marketing strategy supported with the right technology can help both teams create, find, and share the marketing content needed to make the sale.

Let’s take a look at what sales enablement marketing is, the key elements of a strategy, and how to start building your own. 

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Topics: Marketing

Product Marketing vs. Product Management Guide

by Nate Holmes, August 31, 2021


A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product marketing and product management. This kind of sounds like different ways of saying the same thing, like Gershwin's tomato and tomahto. But they actually are more like apples and oranges...they are separate disciplines with distinct responsibilities.

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Topics: PIM

Image Database Software Program

by Nate Holmes, August 30, 2021


If you use digital assets to sell products online (or offline) your brand can benefit from an image database software program. Using this type of software for digital asset management (DAM) can help you increase collaboration between teams, secure your images and protect your brand, and streamline your e-commerce operations

Instead of using scattered and unreliable image storage (across computers and external hard drives), you can leverage a searchable, shareable library that simplifies how your content gets to market. Let’s talk about what image database software is, the main benefits of using it, and some top use cases for your business. 

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Topics: Widen Collective

Enterprise Information Management System (EIM Technology) Overview

by Nate Holmes, August 25, 2021


Managing all of your product information and content is one of the most complex challenges you can face as an organization. Typically, this vast amount of information is managed across fragmented silos and systems, but it doesn’t have to be that way. The right enterprise information management system (EIM) can help you manage documents, content, and product information (including extensive product catalogs) for all of your company’s needs.

Using an EIM tool can help you get the most value from your information, secure it, distribute it, ensure compliance, and make it easily accessible to the right people and systems. That means you can work more efficiently across distributed global teams, coordinate remote workforces, and create new omnichannel customer experiences with greater ease and higher-quality results. EIM can mean many things to many different organizations, so we’ll start by defining enterprise information management.

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Topics: MarTech

Omnichannel vs. Multichannel: What’s the Difference?

by Nate Holmes, August 23, 2021


Omnichannel and multichannel may sound like they're the same thing, but in reality, these two strategies are quite different. Although they both involve many digital channels and steps along the customer journey, multichannel focuses on pre-defined sales pathways for each channel, and omnichannel focuses on how you sell based on evolving customer behavior.

Both are effective e-commerce strategies and you often have to get multichannel selling right before you’re able to excel at omnichannel e-commerce. Let’s explore the key differences between the two and take a look at how to choose which approach is right for you.

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Topics: Marketing, e-commerce

How Creating a PIM Workflow Improves Efficiency

by Nate Holmes, August 16, 2021


If you’re in e-commerce and want to grow a successful digital brand you need to focus on something fundamental — your product information. You need quality product information (product data, marketing content, and digital assets) to build omnichannel customer experiences. When you define a product information management (PIM) workflow you can transform your brand and improve efficiency across your company.

Your product information can either be a messy liability or a strategic asset. To cultivate accurate, robust, up-to-date, and compelling product details you need to create a clearly defined way to work with your product information. The basic components of any PIM workflow can be broken down into four parts — product onboarding, content updates, sales channel syndication, and communication.

Before we dive into the specifics of each component, let’s start with a definition of what a workflow is and then build a picture of what makes an efficient PIM workflow. 

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Topics: Workflow, PIM

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

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