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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

A Guide to Image Management

by Nate Holmes, December 7, 2022


It’s no secret that today’s brands run on imagery: logos, company photos, product imagery, social media assets, and so much more. Brands use this content to tell a unique, compelling story about their company’s mission, products, and services. Without these images, this story is a lot harder to tell. That’s why it’s critical to store all of these visual brand assets in a secure and easy-to-access location, but what does that look like?

Just as people have relied on physical libraries for centuries to access, organize, and manage physical content, digital libraries exist to do the same for digital content. Without a central source it becomes much harder to keep track of brand assets, putting teams at risk of wasting time, money, and resources to recreate or track down the content they need to use to tell their story. That’s where image management comes in.

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Topics: Photography, DAM

Two Question Survey to Measure Success of Creative Projects

by Nate Holmes, December 1, 2022


When you’re reporting on your creative team’s work, what do you share? The quantity of content created, hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. So, if that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story. You need to get at the root of how creative work makes an impact.

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Topics: Creative

Six Not-So-Complicated Ways to Get to Know your Audience

by Nate Holmes, November 28, 2022


As a marketer, it’s your job to get to know the people you’re trying to reach. You likely know a lot about them already, and that’s valuable. But audiences are complex. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years, you need to know what content and information they need from you today. 

So let’s learn more about what your customers want from you now. Here are six not-so-complicated ways to get to know your complicated audience.

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Topics: Content Strategy

The Essential Guide for DAM Admins

by Nate Holmes, November 14, 2022


DAM administrators maintain and promote the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, system training, and user support. Sounds like a lot? It is. But a DAM admin is key to effective and efficient digital operations. 

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Topics: DAMsters, DAM

New Guide: How to Simplify Brand Management With DAM

by Nate Holmes, October 24, 2022

Every customer interaction is an opportunity to build customer loyalty. And brands that consistently deliver compelling, accurate, and relevant experiences are able to rise above their competition.

But this is no small feat! Even one misstep can put a brand’s reputation at risk.  

That’s why companies of all shapes and sizes need brand management to safeguard their identity and control their narrative.

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Topics: DAM, Brand management, Widen Collective

Resources to Guide Your DAM Selection | Widen

by Nate Holmes, October 11, 2022

Selecting a digital asset management (DAM) solution is like shopping for a new car. Not only are there scores of options to choose from, but the right fit depends on your unique needs.

Do you want four-wheel drive for winter driving? A third row of seats for the kids? Self-driving features powered by artificial intelligence (AI)? The ability to tow your boat to the lake house? The criteria and priorities are endless. 

The same is true with DAM software. There’s a wide range of vendors, each with unique functionality and service offerings. Fortunately, we’ve assembled a suite of tools and guides to simplify your selection process — and they’re all available in the Widen resource library

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Topics: DAM

Why DAM is Critical to Agile Content Creation

by Nate Holmes, October 10, 2022


Marketing teams around the world want to implement agile content creation. Though what often gets lost in translation is the distinction between being fast — and being truly agile. Creating more content, faster is a recently adopted mantra. But it’s not a strategy that leads to the end results brands are looking for — consistent, quality content that’s relevant to audiences at every moment.

High-performing brands are finding that “more” and “faster” is the wrong focus and that they must step away from it. These marketers understand the difference between real agile processes and “fast” — and have invested in better, more sustainable processes for creating rich digital content experiences.

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Simplify Product Content Distribution With New Widen DAM Capabilities

by Nate Holmes, September 14, 2022

Your content influences how customers find, choose, buy, and use your products. Sales channels and regions need product assets and attributes to represent your products across in-store displays, sales conversations, email promotions, and websites. So it’s essential to have a way to give your teams, partners, and customers accurate, frictionless access to this information. 

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Topics: Portals, Entries

Streamline E-commerce by Combining DAM and PIM

by Nate Holmes, September 1, 2022


While shopping online has been around for a while, the dynamics of e-commerce are changing. After all, one in four people across the globe now make purchases online — and this number is only growing.

According to statista, “In 2021, retail e-commerce sales amounted to approximately 4.9 trillion US dollars worldwide. This figure is forecast to grow by 50% over the next four years, reaching about 7.4 trillion dollars by 2025.” While this kind of rapid growth is exciting, it brings with it some challenges, too. It demands that companies scale along every part of the value chain, and marketing is no exception.

So how can marketers keep pace with these business trends? By relying on the same thing that their customers do: technology. Shoppers want to move fast with minimal friction along their buying journey. That’s where digital asset management (DAM) and product information management (PIM) software comes in. 

Let’s explore how DAM and PIM technology are helping e-commerce teams move faster to meet consumer needs. 

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Topics: Customer Stories, DAM, Integrations

Building a Digital Asset Management Taxonomy

by Nate Holmes, August 22, 2022


It takes a lot of work to implement and manage a digital asset management (DAM) system. From integrating your DAM platform with other technologies to organizing your product images, sell sheets, videos, branded graphics, and other assets. Getting the most out of your DAM solution requires maintenance and optimization – including creating a taxonomy that’s easy to navigate and evolve. 

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Topics: DAM

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