Try it now
Request demo
Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Creative Asset Management: Your Marketing Strategy Game Changer

by Nate Holmes, August 2, 2021


The right set of creative assets can make or break your next marketing campaign. Coming up with a clear strategy around creative asset management can be a game changer for content production, campaign execution, and overall results.

Without a strategic approach to managing creative assets through their lifecycle, you can easily waste resources and diminish the impact of your team’s work. With a solid strategy, you can deliver engaging omnichannel marketing campaigns that convert and build brand loyalty. Here’s a look at what creative assets are, what asset management entails, recommendations for software, and some tips on how to get started. 

Continue Reading

Topics: Creative, Content Strategy

Things to Consider When Choosing a Digital Asset Management System

by Nate Holmes, July 28, 2021


Incorporating a digital asset management (DAM) system into your business’s repertoire of invaluable technological resources is a decision that will have a significant impact on marketing strategies. A DAM platform is the central source of truth for content that can help you improve cross-functional collaboration, automate manual tasks, simplify asset searching, and deliver a consistent brand across all channels.

With so much at stake and so many vendors selling DAM systems, it’s important to carefully consider your business priorities.

Continue Reading

Topics: DAM

Omnichannel E-commerce: What You Need to Succeed

by Nate Holmes, July 26, 2021


It’s increasingly difficult to orchestrate a cohesive customer experience across multiple channels and touchpoints. And at the same time, it’s never been more important —
customers spent US$861.12 billion online with U.S. merchants in 2020 (up 44.0% year over year). You need to build a seamless omnichannel e-commerce experience to capture your share of these growing online sales.

That means you’ll need to prioritize the mobile experience, understand how your customers like to shop, establish a strong brand position, and create a consistent experience across platforms. We’ll cover the basics of those areas and give you some tips for launching your own omnichannel e-commerce strategy. First, let’s start with a clear definition of what omnichannel e-commerce is. 

Continue Reading

Topics: e-commerce

Brand Storytelling: What It Is and Why It Matters

by Nate Holmes, July 21, 2021


Brand storytelling is an increasingly popular approach to marketing that taps into the foundational human need to connect with others through story. It’s a method that centers your customer as the main character in the story, not your brand or your product. When you share relatable stories about life experiences that matter to your audience, you create strong emotional connections with your ideal customers.

Those connections build brand awareness, keep attention on your marketing channels, and establish trust. Not everyone agrees on the best way to do brand storytelling, but everyone knows it matters. To get us started, we’ll talk about why it’s so important, show you some examples of brand storytellers you can learn from, and provide ideas on how to start using the tactic yourself. But first, let’s outline and agree on a clear brand storytelling definition. 

Continue Reading

Topics: Marketing, Brand management

Enterprise Content Management System (ECM Software)

by Nate Holmes, July 19, 2021


With paper almost extinct, your vital company documents and information need to be digitized, stored, and used in a way that supports transforming processes, workflows, and business goals. Enterprise content management (ECM) systems make it possible to rethink how you manage your enterprise content and choose more interactive ways to work with information across your organization.

Chances are, you use a digital asset management (DAM) system to handle your customer-facing content for products. But do you have centralized management for your internal documentation, invoices, training materials, contracts, financial records, etc.? If you want to reduce the time and cost it takes to manage all your content lifecycles, it’s time to think about ECM, too. 

Keep reading and you’ll learn what enterprise content management is, see examples of software choices, and get an idea if it’s the right fit for your business. 

Continue Reading

Topics: Content, MarTech

Image Recognition and the Widen Collective®

by Nate Holmes, July 14, 2021


The use of machine learning and artificial intelligence (AI) is evolving in the digital asset management (DAM) community, and rightfully so. AI-powered tools support metadata creation, a time-consuming process that’s often one of the biggest pain points for DAM software administrators and users.

This is why these tools are no longer merely a nice-to-have. As digital libraries expand and AI becomes more sophisticated, image recognition and auto-tagging tools have become a must-have for any enterprise DAM solution. 

The adoption of AI tools in the Widen Collective® has kept pace with this evolution, and as with any other software developments within our platform, we’ve gathered customer feedback around the functionality to ensure the capabilities meet their needs.

Continue Reading

Topics: MarTech, Integrations, Image recognition

Brand Association: Definition, Advantages, and Examples

by Nate Holmes, July 12, 2021


One of the biggest psychological influences on customer behavior is brand association. This can be the silent difference between someone buying your product or a competitor’s. It’s a complex phenomenon that every brand wants to establish in the minds of their audience but few understand how to create.

What brand comes to mind when you think of Bill Gates? Jeff Bezos? Arianna Huffington? Microsoft. Amazon. Huffington Post. How does that work? 

Let’s start by establishing a solid definition of what brand association is. Then, we’ll go into the different kinds of brand associations, some specific examples, and direct you toward getting started on your own brand association strategy. 

Continue Reading

Topics: Brand management

Product Branding 101: Examples, Advantages, and Strategy

by Nate Holmes, July 5, 2021


We’re exposed to product branding every day. From the coffee cup we’re handed at Starbucks to the toothpaste we choose from the shelves of grocery stores and the ads we see on our smartphones. Companies like Coca-Cola, Apple, and Starbucks have product branding that is so recognizable we take it as a normal part of our environment.

When you hone and execute your product branding strategy to this level, you get some serious advantages. One of them is that people recognize your product and buy it without having to qualify whether or not your product is good enough. Let’s take a closer look at the definition of product branding, learn about some of the advantages of getting it right, and take a look at some of the most successful product branding examples.

Continue Reading

Topics: e-commerce

Brand Loyalty 101: What It Is and How to Build It

by Nate Holmes, June 28, 2021


We all know brand loyalty is important, but unfortunately, there’s no secret formula to building it. That’s what keeps marketers on their toes. It’s a cumulative result from consistent positive experiences across all your channels and every touchpoint in the customer journey. And, the scales could be tipped by something like your flexible return policy, membership program benefits, or quick customer support on Twitter. But before we dive into how to use these things to build it, let’s take a closer look at what brand loyalty is.

Continue Reading

Topics: Brand management

Brand Positioning 101: What It Is and Why You Need It

by Nate Holmes, June 21, 2021


Brand positioning is so much more than how well your logo stands from other companies. It’s how your brand’s vision, product, and identity are strategically positioned in a market saturated with other companies. And, more importantly, it’s what you’re known for in your customer’s mind. Your audience ultimately decides where you sit compared to your competitors.

If you want your customers to think of you first when they’re ready to buy, you have to position your brand with a clear, strategic foundation. For example, many people automatically think of Warby Parker when looking to buy glasses online. We’ll take a closer look at what they did to create their unique brand position later in this article. But first, let’s get a little more specific about what brand positioning actually is, the advantages of doing it well, and outline a simple brand positioning framework to help you get started.

Continue Reading

Topics: Brand management

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

Get the report


Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study

 

DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo