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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Applying the Scientific Method to Marketing Analytics

by Nate Holmes, January 18, 2022


Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore how to gain actionable insights from your data.  

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Topics: DAM, Marketing Insights, Content Analytics

A Metadata Guide

by Nate Holmes, December 13, 2021


When managing and accessing digital content, it’s essential to know what metadata is and how it works. When used intelligently, metadata makes it easier to organize, share, and use libraries of images, videos, documents, and other digital assets. This leads to workflow efficiencies, increased collaboration and productivity, and improved digital experiences on every channel. 

Hundreds of brands — from NFL teams to global e-commerce companies — rely on metadata to make content findable and searchable. Metadata is a foundation of digital asset management (DAM) but its benefits reach far beyond the DAM platform itself.

This metadata guide for DAM outlines the most important things to know about what metadata is, why it matters, and how to use it strategically. Let’s start by defining metadata. 

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Topics: Content, Workflow, Content Strategy

How to Craft a Winning Content Mission Statement

by Nate Holmes, December 6, 2021


Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to regularly step back, look up from the weeds, and think about your strategic goals. To do this, and to do it consistently, you need a content mission statement.

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Topics: Content Strategy

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, November 16, 2021


Smart businesses of every kind know that they need a content strategy to create a stellar customer experience and succeed in today’s information-overloaded world. They need a guiding beacon, a North Star that’ll steer the development, delivery, and management of their content.


In this simple, four-step guide, we’ll share how to develop a content strategy plan that will help you make the most of your content. By asking the right questions, creating quality content, and leveraging useful tools like a digital asset management (DAM) solution, building a content strategy doesn’t have to be elusive!

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Topics: DAM, Content Strategy

Product Information Management for Agencies

by Nate Holmes, November 1, 2021


Online customers can’t pick up products off the shelf so they rely on accurate product information and content to make purchases. Agencies who create digital experiences for their clients use product information management (PIM) software to deliver world-class omnichannel campaigns. Whether you’re in marketing, advertising, creative, or SEO, product information is central to any customer experience you build. 

PIM solutions bring all of your technical product data, marketing content, and digital assets into one system to launch and optimize successful omnichannel campaigns. Using a PIM solution gives you the ability to manage product information for many clients, publish products across multiple channels, and sync product data with tool integrations. You’ll even be able to measure the success of the assets you create. 

Here’s a look at how PIM software enables agencies to get results for global brands who want to compete and grow in the ever-changing digital landscape. 

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Topics: PIM

Collaborative Marketing: What It Is and How to Use It

by Nate Holmes, October 25, 2021

Add collaborative marketing to your overall marketing strategy and you can gain new customers, increase brand awareness, and boost sales. To do it, you have to find a partner brand that aligns with your company’s values and has a similar audience. From there, you can plan and execute marketing campaigns that benefit you both.

When you find brands that have an audience with a need for your product and vice-versa, both companies can find new ways to meet and exceed their marketing goals. We’ll use this article to go into more detail about what collaborative marketing is, how you can use it, and some important details to clarify when partnering with other brands. 

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Topics: Marketing

Five Telltale Signs That You Need a DAM System

by Nate Holmes, October 21, 2021


Deciding to invest in a digital asset management (DAM) system is a big decision. If your content operations are minimal and a simple file-sharing tool does the trick, that may be a cost-effective way to go. But as your organization and content needs evolve, you’ll likely need a more robust solution. So, how do you know when it’s time for a DAM system? While the answer is different for every organization, here are a few telltale signs to look for.

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Topics: DAM

What's the Difference Between PNG, JPEG, GIF, and TIFF?

by Nate Holmes, October 8, 2021

The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer. But having a basic understanding of common file types — and when to use them — is a good skill for any marketer to have.

Let’s start by taking a look at four common file types: 

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Topics: Creative, DAM

How to Win on the Digital Shelf

by Nate Holmes, October 4, 2021

Instead of a physical retail shelf full of choices, the digital shelf is made up of every customer experience your buyers have with your product — search results, mobile apps, websites, social media, in-store shopping, etc. If you want to win on the digital shelf in e-commerce you need to stock every location with high-quality product information. 

This change from physical to digital is challenging for some, but it also presents a big opportunity. You now have more control over the appearance of your product and story (e.g. branded videos and 360º photography). To start stocking your digital shelf, identify and prioritize your most important products, clarify price points, invest in search engine optimization (SEO) strategy, and garner as many reviews as possible. 

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Topics: Content Strategy, PIM, e-commerce

Product Marketing Guide

by Nate Holmes, September 20, 2021


There’s a key connective web between new products and customers in the market — product marketing. This multifaceted discipline brings together vital components of sales, marketing, and customer success to share a new product with the world. Product marketing requires a unique role to bring products to life and sell them — product marketers.

Product marketers are the ones who research, define, and articulate the position of your product in the market. They create a plan and work across departments and teams to bring products to customers. These unique product experts are responsible for everything from launching new products and building awareness to getting user signups, converting sales, and growing revenue.

In this product marketing guide, we’ll cover what product marketing is, what product marketers actually do, how they measure their success, and the tools they use to bring products to market. Let’s get started by defining product marketing.

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Topics: Marketing, PIM

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Enrich Customer Experiences With Product Content

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

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