Nate Holmes

Nate Holmes

Nate Holmes is the content marketing manager at Widen. He started as a copywriter working on the small, startup-like Smartimage team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

The University of Georgia's Metadata Workflow Gives Their Photographers More Time to be Creative

by Nate Holmes, May 23, 2019

The Marketing Communications unit at the University of Georgia is responsible for capturing photographs that highlight what’s going on across campus. Their team of four photographers produce a lot of images, from student features to campus scenes. These photos are used in various channels and repurposed by many of the schools and colleges.

Photographers shoot and deliver images for a specific job. For example, an environmental portrait of a professor for a specific story. And as part of this job, they might capture other scenes — like the professor doing research or interacting with a graduate student. While some of these additional shots get used, Rick O’Quinn, Operations Manager at the University of Georgia, says “a lot of good images were kind of falling through the cracks.”

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Topics: Customer Stories, DAM

How to Do a Content Audit

by Nate Holmes, April 30, 2019

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

While there is no single content audit template for every team’s needs, there are four major steps that any team or business can use. Plus, there are certain content audit tools that can help facilitate your process – just like this free, downloadable content audit spreadsheet that you can use to get started right now!

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Topics: Content, Content Strategy

Increasing Efficiency with Marketing Automation Tools

by Nate Holmes, March 6, 2019


The work of a marketer is never done. In addition to tackling what’s already on your long to-do list, you’re constantly fielding new ideas to get more customers, faster. It’d be great if you could just hire more people, but that’s not always possible. And sometimes, it feels like even if you had 1,000 people on your marketing team, you could still find work for 1,001.

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Topics: Marketing, MarTech, Integrations

Social Media and DAM: Tips for Managing Social Media Assets

by Nate Holmes, February 27, 2019

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

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Topics: Marketing, DAM

How to Map Your Marketing Technology

by Nate Holmes, February 18, 2019

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

How DAM and PIM Streamline E-commerce

by Nate Holmes, January 31, 2019

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.

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Topics: Customer Stories, DAM, Integrations

YMCA England and Wales Delivers a Consistent Brand Across Channels

by Nate Holmes, January 2, 2019

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.

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Topics: Customer Stories, DAM

Managing a DAM System as a Team: An Interview with ASQ

by Nate Holmes, December 11, 2018

We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.

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Topics: DAM

The Guide to Repurposing Content with Digital Asset Management

by Nate Holmes, November 30, 2018

When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.

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Topics: DAM

Things to Consider When Choosing a Digital Asset Management System

by Nate Holmes, November 15, 2018

The choice to incorporate a digital asset management (DAM) system into your business’s repertoire of invaluable technological resources is a decision that will have a significant impact on marketing strategies. The DAM is the central source of truth for assets. With it, you can improve cross-functional collaboration, automate manual tasks, simplify asset searching for everyone, and deliver a consistent brand across all channels.

With so much at stake and so many vendors selling DAM systems, carefully consider what your business values.

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Topics: DAM

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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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