Try it now
Request a demo
Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Brand Storytelling: What It Is and Why It Matters

by Nate Holmes, June 15, 2022

Brand storytelling is an increasingly popular approach to marketing that taps into the foundational human need to connect with others through story. It’s a method that centers your customer as the main character in the narrative, not your brand or your product. When you share relatable stories about life experiences that matter to your audience, you create strong emotional connections with your ideal customers.

Those connections build brand awareness, keep attention on your marketing channels, and establish trust. Not everyone agrees on the best approach to brand storytelling, but everyone knows it matters. Let’s examine why brand storytelling is so important, look at examples of best practices, and explore some ideas for getting started. But first, let’s agree on a clear brand storytelling definition.

Continue Reading

Topics: Marketing, Brand management

How to Manage Social Media Assets with DAM

by Nate Holmes, May 30, 2022

Social media. Love it or hate it, it’s not going away anytime soon. So for marketers that want to meet their customers where they are, they need to embrace it. A strategic social media presence impacts your brand awareness and can provide value to both B2C and B2B businesses. 

Continue Reading

Topics: Marketing, DAM

Brand Management: What Marketers Should Know

by Nate Holmes, May 23, 2022

A brand is more than a name on a label or a logo on a website; it’s an identity. It’s what companies use to distinguish themselves from every other business out there. Just as humans embrace a certain style, have a unique personality, and carry themselves in a particular way — everything a brand does, says, and conveys helps define who that company is and what they stand for. 

But brands are delicate. Consistency, quality, and the all-around experience a brand delivers impacts customer perceptions. One wrong step and a brand’s reputation is at risk. As a result, companies of all shapes, sizes, and caliber are adopting brand management practices to safeguard their identity and control their company’s narrative.

In this guide, we’ll provide a detailed overview of brand management — from basic principles and use cases to who needs it and overall benefits. But first, let’s start by defining what brand management is.


Continue Reading

Topics: Brand management

A Guide to Finding the Best DAM Software

by Nate Holmes, April 27, 2022

There’s a lot that goes into the decision to invest in new software. Who will use it? What do you need it to do? How much will it cost? How long will it take to set up? And so much more. In fact, the average Software as a Service (SaaS) sales cycle typically ranges between three to six months — and that doesn’t include a company’s initial internal research and discovery phase. In addition, the way teams buy software has changed. 

Today, savvy consumers don’t want to be sold to. They do more research up front — before they even speak to someone at a software company. But you know that. That’s what you’re doing now. You’re on a quest to find the best digital asset management (DAM) software out there. That’s why we’ve created this guide to help you with your search for the best DAM solution. 

Since all software is not created equal, this guide covers five things to look for in order to find the best DAM solution for your organization. So let’s get started.

Continue Reading

Topics: DAM

The Metadata Brainstorm Exercise

by Nate Holmes, April 4, 2022

Identifying the metadata fields you’ll use to organize the content in your digital asset management (DAM) system is an important part of the DAM setup process and ongoing maintenance. But we know that getting started can be a bit daunting.

You might wonder, how do I describe this asset? What will people search for? What type of metadata field should I use? 

Despite all those valid questions, getting started with metadata can actually be pretty simple. Just enlist your users to help. All you need are some Post-it Notes, printouts of assets, and cookies for this metadata brainstorm exercise.

Continue Reading

Topics: DAM

Is Email Slowing Down Your Review and Approval Process?

by Nate Holmes, March 14, 2022

Sludge. Is this how your creative approval process feels?

The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source … email. That wonderfully easy and flexible go-to form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. What’s not to love?

It can do all those amazing things and everyone’s already using it, so why isn’t it working for the review and approval process? The reason: creative operations teams are growing. Requests are coming in from more teams. Deadlines are tight. The flexibility and ease of use of email creates inefficiencies. So how can we improve this process and become less reliant on email for creative approvals?

Continue Reading

Topics: Workflow

Omnichannel Retail Trends for 2022

by Nate Holmes, March 2, 2022

It seems like every interaction is an opportunity for marketing today. From bus banners to digital ads and everything in between, marketing is all around us. So much so, that it can often feel like noise. So how do brands really stand out from the crowd?

In 2022, it’s not enough to just have a marketing presence across channels, brands need to ensure their messaging is consistent, compelling, and connected. This distinction is the key difference between multichannel and omnichannel marketing. While these concepts can occasionally be confused, neither of them are particularly new. What is new and evolving is the marketer’s ability to execute their ideas. 

Continue Reading

Topics: e-commerce

A Guide to UGC and DAM

by Nate Holmes, February 25, 2022

The stories that customers tell about your company have more impact on brand perception than most ad campaigns ever will. That’s a big reason why brands are investing $15 billion into influencer marketing in 2022. But it’s important to remember that paying for influencer posts isn’t the only way to get valuable user-generated content (UGC).

Billions of pieces of social content are published every day. And some of that UGC is valuable information about your brand that you can harness by using a digital asset management (DAM) system to collect, organize, and publish the positive stories your customers tell. You can even spin the negative, one-star customer reviews in your favor

This is a beginner’s guide to the benefits of UGC and how it works with a DAM system. Let’s start by defining UGC. 

Continue Reading

Topics: Integrations

Using Digital Asset Management Integrations

by Nate Holmes, February 17, 2022

A digital asset management (DAM) system is a powerful tool on its own. Acting as the foundation for content, teams rely on their DAM solution to centralize assets, collaborate across teams, provide secure access to collateral, and so much more. So there’s no doubt that the business case for DAM is there. But many teams are extending this value even further through digital asset management integrations

Continue Reading

Topics: DAM, Integrations

Four Questions to Answer With Asset-Level Analytics

by Nate Holmes, February 7, 2022

These days, there’s no lack of data. Teams have metrics coming at them from everywhere, all day long. But figuring out how to take meaningful action with the data you receive is a different story. 

Google Analytics provides insights into website traffic, navigation, and conversions. Social media tools give you engagement and share data. But how are you tracking the individual assets that make up your content to ensure you’re getting the most out of everything you create?

Continue Reading

Topics: Marketing Insights, Content Analytics

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

2022 Forrester DAM Wave report

Get the report

Widen, an Acquia company, named a Leader in the 2022 Forrester DAM Wave report

Get the report

Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study


DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo