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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Designing a Video Distribution Experience Worth Sharing

by Nate Holmes, March 1, 2021


When it comes to creating engaging and memorable stories, video content is king. But because video files are very large, it can be difficult to store, view, and share this content.


With the right tools, however, video management can be friction-free. Cloud-based digital asset management (DAM) systems like the Widen Collective® support video storage, viewing, and sharing, and allow organizations to manage video alongside their other media.

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Topics: Video, Portals

New Widen Collective® Mobile App Keeps Users Connected On-the-Go

by Nate Holmes, February 22, 2021


Not many people leave home today without their mobile phone. Who are we kidding? Not many people leave the room without their phone! So we know being able to access your content and data on-the-go is critical for today’s marketers. That’s why we’re excited to announce the launch of our new Widen Collective® mobile app. 

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Topics: Product Updates, Announcements, Widen Collective

Assembling an Effective Marketing Technology Team

by Nate Holmes, February 17, 2021


Imagine that your marketing team has the ideal technology stack. The customer experience is seamless across every device and channel. Your analytics give you insight into every touchpoint of the customer journey. All your software is integrated, redundancies are eliminated, disconnects are connected, and bottlenecks are gone. It’s a nice dream, right?

With the right marketing technology team, you can bring a lot of that dream to life. Probably even more of it than you think. Assembling an effective group of martech heroes takes some work, but you can do it. Just like you would map out the ideal future state of your marketing technology (martech) stack, you can map out the people and team structure you need.

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Topics: MarTech, Integrations

DAM Pros Share Their Implementation Stories on the Widen Podcast

by Nate Holmes, February 9, 2021


Purchasing and implementing a digital asset management (DAM) system can feel overwhelming. There are new concepts to learn, stakeholders to educate, and aggressive timelines to meet. There might even be concerns that this investment won’t improve workflows as anticipated.  

If you have similar thoughts and feelings, you aren’t alone. Many of our customers felt anxious about the launch of their Widen Collective® site. But with the help of the Widen’s Implementation team, they have replaced these worries with DAM success stories. We've captured their experiences in our DAM implementation series on the Widen podcast, designed for anyone who is thinking about, preparing for, or working through a DAM implementation. 

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Topics: DAM, Widen Podcast

Omnichannel Retail Trends for 2021

by Nate Holmes, January 18, 2021


What is omnichannel retailing?

Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty. 

Most businesses today use multiple platforms and channels for sales. Brands are spread across websites, social media, print catalogs, and brick and mortar stores. Since sales on various channels can essentially act independently of one another, if they aren’t set up properly they can create a disjointed or inconsistent experience for the consumer.

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Topics: e-commerce

Five Ways DAM and Project Management Tools Can Help Your Teams Meet Deadlines

by Nate Holmes, November 25, 2020


If you’re looking for tools to help your teams meet their deadlines, you’re not alone. Marketing departments manage numerous projects and campaigns simultaneously, and keeping them all on schedule is a huge challenge. Teams are so used to being behind on deadlines that it’s often considered normal to miss them. This puts stress on your teams, and the quality of work can suffer.

So what do you do? Here are five things you can do with your project management and digital asset management (DAM) software to help your teams hit their deadlines more often. 

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Topics: DAM, Workflow

Improve the Health of Your Metadata with Controlled Vocabularies

by Nate Holmes, October 19, 2020

Metadata is the lifeblood of your digital asset management (DAM) platform. With hundreds or thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hard-pressed to efficiently and effectively find the digital assets they need.

In this post, we’ll discuss how controlled vocabulary lists (CVLs) can improve your metadata. Plus, we’ll walk through a quick exercise to show you how to turn your existing metadata into hard-working CVLs.

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Topics: DAM

How to Map Your Marketing Technology

by Nate Holmes, October 5, 2020

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

If you’re feeling like your marketing technology is making you work more not less, or you’re struggling to keep up with the speed of business, it’s time to take a step back and think about what your technology is doing for you, your business, and your audiences.

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Topics: Marketing, MarTech, Integrations

Why Excel is Not a Product Database

by Nate Holmes, August 31, 2020

Microsoft Excel is a versatile spreadsheet software program with broad applications that countless organizations utilize every day. But is Excel a database management system that businesses should be using for product development or tracking? Simply put: no. 

Here are six reasons why using Excel as a product database could end up resulting in wasted time and money...and aggravation. Learn more about how robust product information management (PIM) software is a better option.

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8 Essential E-commerce Tools for Growing Your Business

by Nate Holmes, August 24, 2020

The steady growth in e-commerce sales over the past three decades has been significantly accelerated by the coronavirus crisis. Research from McKinsey found that since COVID-19, there's been a 15-30% increase in consumers who make purchases online, suggesting that digital shopping is here to stay.

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Topics: e-commerce

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