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Nate Holmes

Nate Holmes

Nate Holmes is the content marketing manager at Widen. He started as a copywriter working on the small, startup-like Smartimage team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Exchanging Assets Between Departments – Quinn Larson | Widen Podcast

by Nate Holmes, August 31, 2018

“We can exchange assets with greater efficiency and ease between departments, the different business units, and our vendors.” – Quinn Larson, Behr

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Topics: Widen Podcast, DAM Implementation

Announcing the 2018 Widen Summit Breakout Sessions and Workshops

by Nate Holmes, August 23, 2018

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!

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Topics: Events, Widen Summit

1 Million Assets – Jennifer Tyner | Widen Podcast

by Nate Holmes, August 15, 2018

“The communication never ends. We do try to communicate with our team that our DAM is customizable for them. We can change any of the metadata fields that they see, add new ones, remove [them], or combine some together, which we have done before.” –– Jennifer Tyner, Progressive Insurance

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Topics: Widen Podcast, DAM Implementation

18 Reasons Why You Should Attend the 2018 Widen Summit

by Nate Holmes, August 2, 2018

The Widen Summit is the largest annual gathering of members of the Widen community, with three days packed full of learning, professional development, and fun. This year is all about creating the moment, because great brand experiences don’t just happen. They require planning, strategy, coordination, and execution.

Whether 2018 will be your first Summit or your seventh, here are 18 reasons why you should attend!

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Topics: Events, Widen Summit

How to Map Your Marketing Technology

by Nate Holmes, July 12, 2018

“Everything’s fast now and it’s totally unreasonable,” says comedian John Mulaney. “The world is run by computers. The world is run by robots. And sometimes they ask us if we’re a robot just because we’re trying to log in and look at our own stuff!”

Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.

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Topics: Marketing, MarTech, Integrations

DAM to Support Sales – Josh Hafer | Widen Podcast

by Nate Holmes, July 11, 2018

We’ve been able to provide people with materials, templated materials, that deliver on our brand equities on a much stronger basis than what we were doing earlier, where people were pulling things out of nowhere and putting them all together.” –– Josh Hafer, Heaven Hill Brands

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Topics: DAM, Widen Podcast, DAM Implementation

Widen Mentioned in Gartner’s 2018 Market Guide for Digital Asset Management

by Nate Holmes, July 3, 2018

Widen Listed as a Representative Vendor

Gartner reports that “managing marketing assets and scaling content operations are top priorities for marketing leaders today, which is driving increased investment in digital asset management (DAM) platforms.”

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Topics: DAM

Prepare for Digital Asset Management Implementation With a Playbook

by Nate Holmes, July 2, 2018

Digital asset management (DAM) can be an intimidating subject.

The goal is clear. Help people find and use the digital assets they need. But the metadata, taxonomy, roles, permissions, and integrations to make that possible can give even the savviest teams hesitation. Then you factor in the unique organizational structures, workflows, technologies, and change management and it’s no surprise that some DAM programs stall.

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Topics: DAM, DAM Implementation

Widen and Showpad Launch Integration to Give Salespeople Up-To-Date Content Faster

by Nate Holmes, June 26, 2018

Connector syncs Widen Collective assets in Showpad’s sales enablement platform so that salespeople can access accurate, brand-safe content quickly

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Topics: Integrations

Lessons in DAM – Jeanne Duncan | Widen Podcast

by Nate Holmes, June 8, 2018

“The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” — Jeanne Duncan, Masco Coatings Group

Digital asset management was new to Jeanne Duncan and her team at Masco Coatings Group. She’s worked at the manufacturing company for 19 years, and throughout most of that time, they had gotten by without a digital asset system. Their creative team relied on those who worked there for a long time and just knew where to find things. “The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” says Jeanne.

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Topics: DAM, Widen Podcast, DAM Implementation

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