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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

The Most Common Content Challenges of E-commerce

by Nate Holmes, July 6, 2020

Shopping online has its advantages. You can browse 24/7. You can quickly compare prices. You can avoid crowds during a pandemic. But all of these conveniences come with a big sacrifice – direct experience with the product before purchasing it.

To make up for this lack of product interaction, brands must use content to convey its value. Detailed photographs, short-form videos, descriptions, and specifications shape the shopper’s perception of the product. And when all of this content is combined, the product becomes information.

Managing all of this content for an entire product inventory is no small task. Let’s take a closer look at some of the common e-commerce content challenges that businesses face.

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Topics: PIM, e-commerce

Find Content using Related Assets

by Nate Holmes, June 23, 2020

There are many ways to find an asset in the Widen Collective. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

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Topics: Product Updates, Widen Collective

Announcing Entries: A New Way to Manage Product Information | Widen

by Nate Holmes, May 4, 2020

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective app to manage your product content.

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Topics: Product Updates, Widen Collective, PIM

New: Do-It-Yourself Automation With Paths

by Nate Holmes, March 10, 2020

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

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Topics: Product Updates, Widen Collective

Product Marketing vs Product Management: What's the Difference?

by Nate Holmes, November 18, 2019

A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product management and product marketing. These two roles kind of sound like different ways of saying the same thing, like Gershwin's tomato and tomahto. But they actually are more like apples and oranges...they are separate disciplines with distinct responsibilities.

So where exactly does one role stop and the other start? This can vary between companies, but there are some key areas of focus that make each role unique.

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Topics: PIM

Add Metadata to Thousands of Assets at Once With the New Metadata Importer

by Nate Holmes, September 13, 2019

Accurate metadata allows users across your organization to find and retrieve assets quickly. With rapidly growing libraries of content, keeping metadata up-to-date can be a time-consuming challenge. Digital asset management (DAM) admins are often tasked with applying metadata for large batches of assets from activities like photoshoots, product updates, and rebrands.

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Topics: Product Updates, Widen Collective

The Benefits of Cloud Digital Asset Management (DAM)

by Nate Holmes, August 14, 2019

Editor's note: This post was originally posted on May 13, 2011, and updated on October 26, 2018.

Back in 2011, referencing “the cloud” still felt fresh and cutting edge. At this point, the cloud seems to the be standard for collaboration, communication, project management, and many other business solutions. Digital asset management (DAM) is no exception.

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Topics: DAM

19 Reasons Why You Should Attend the Widen Summit

by Nate Holmes, June 17, 2019

The Widen Summit brings over 200 Widen Collective® digital asset management (DAM) practitioners together for three days packed full of learning, professional development, and fun.

Whether 2019 will be your first Summit or your eighth, here are 19 reasons why you should attend!

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Topics: Widen Summit

The University of Georgia's Metadata Workflow Gives Their Photographers More Time to be Creative

by Nate Holmes, May 23, 2019

The Marketing Communications unit at the University of Georgia is responsible for capturing photographs that highlight what’s going on across campus. Their team of four photographers produce a lot of images, from student features to campus scenes. These photos are used in various channels and repurposed by many of the schools and colleges.

Photographers shoot and deliver images for a specific job. For example, an environmental portrait of a professor for a specific story. And as part of this job, they might capture other scenes — like the professor doing research or interacting with a graduate student. While some of these additional shots get used, Rick O’Quinn, Operations Manager at the University of Georgia, says “a lot of good images were kind of falling through the cracks.”

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Topics: Customer Stories, DAM

How to Do a Content Audit

by Nate Holmes, April 30, 2019

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

While there is no single content audit template for every team’s needs, there are four major steps that any team or business can use. Plus, there are certain content audit tools that can help facilitate your process – just like this free, downloadable content audit spreadsheet that you can use to get started right now!

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Topics: Content, Content Strategy

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