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Nate Holmes

Nate Holmes

Hello there! I’m Nate Holmes. In first grade, I had a black, Nike t-shirt and matching baseball cap. Wearing the small, white swoosh made me faster and stronger while playing soccer in my backyard. I would have worn that same outfit every day if my Mom would have allowed. I still feel that way about the Nike brand. I totally geek out on brands and the way they make us feel -- through the way they talk, the visuals they use, and the stories they tell.

Recent posts by Nate Holmes:

4 steps and one spreadsheet to help with a content audit

by Nate Holmes, December 4, 2017

When’s the last time you’ve taken a step back from the planning and creation of content to evaluate it?

It’s a healthy thing to do. A content audit is a systematic review of your content. This systematic review helps you organize, evaluate, and then refine your content.

In this post, we’ll walk through four major steps and share a spreadsheet to help you conduct a content audit to help inform your content strategy.

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Topics: Content, Content Audit

Improve the health of your metadata with controlled vocabularies

by Nate Holmes, November 17, 2017

Metadata is the heart of your digital asset management (DAM) system. Without it, your system won’t receive the nutrients needed to function. With hundreds upon thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hardpressed to efficiently and effectively find the digital assets they need.

In this post, we’ll discuss how controlled vocabulary lists (CVLs), when used correctly, can improve your metadata. Plus, we’ll walk through a quick exercise showing you how to turn your existing metadata into hard-working CVLs.

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Topics: DAM

A DAM admin’s guide to making it all work

by Nate Holmes, November 3, 2017

Organizations can achieve a lot with a digital asset management (DAM) system. But not all vendors will emphasize how critical a DAM admin is to making it all work.

There’s no tool that magically delivers brand consistency. A DAM admin is required to set up governance structures to make sure the right people are uploading, downloading, and accessing brand-approved assets in the DAM.

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Topics: DAMsters, DAM

How to use Widen Collective version 12.0 updates

by Nate Holmes, November 1, 2017

The Widen Collective product vision builds on DAM to connect marketing content across the entire content lifecycle, from ideas to analytics. Most importantly, to connect the people and teams to create, manage, and use your content.

We’re really excited about these version 12.0 updates and we think you will be too — since these are heavily influenced by your feedback.

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Topics: Product Updates, DAM, Workflow, Portals, Image recognition

Trailblazing lessons from the 2017 Widen Summit

by Nate Holmes, October 24, 2017

With the sixth annual Widen Summit behind us, we walk away yet again with lessons gained, connections made, and gratitude for the knowledge and dedication of our digital asset management (DAM) community.

This year’s event was all about exploring new trails, and with over 200 DAM professionals in attendance, there was no shortage of trailblazers eager to share their DAM adventures, advice, and creative solutions.

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Topics: Widen Summit

Where to start with digital asset management integrations to connect teams

by Nate Holmes, October 3, 2017


Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to be created and used?

How do you give your teams access to assets in the tools they’ve been using to do their job for years? It's just one of the many questions a DAM admin faces.

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Topics: DAM, Integrations

The metadata brainstorm exercise

by Nate Holmes, August 25, 2017

Are you starting from scratch with metadata? Maybe you already have metadata but it’s not working. Identifying the right metadata can feel like an overwhelming task. You might wonder, how do I describe this asset? What will people search for? What type of metadata field should I use? Despite all those valid questions, getting started with metadata can actually be pretty simple. Start with your users informing the metadata. All you need are some Post-it Notes, printouts of assets, and cookies.

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Topics: DAM

Five ways DAM and project management tools can help your teams meet deadlines

by Nate Holmes, August 14, 2017

We hear from a lot of organizations that meeting deadlines is a big challenge. Teams are so used to being behind on deadlines that it’s often considered to be exceeding expectations if they simply finish their work on time. This puts stress on your teams, and the of quality of work usually suffers.

So what do you do? If your teams are left with the following questions unanswered, it’s probably time to evaluate your process and eliminate the confusion with project management and digital asset management (DAM) software.

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Topics: DAM, Workflow

The benefits of a digital creative review and approval process | Case Study

by Nate Holmes, July 12, 2017


Latrisha Eilers would print and staple a stack of 15 sheets of paper together, walk to a marketer’s desk, and then leave it there for review. It was now that person’s responsibility to review and mark up that piece of artwork. So when Latrisha, a production design supervisor at Spectrum Brands, says her creative department’s review and approval process was manual, she means it literally.

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Topics: Customer Stories, Workflow

Is email slowing down your review and approval process?

by Nate Holmes, June 21, 2017

Sludge. The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source is email. That wonderfully easy and flexible form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. 

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Topics: Workflow

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