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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Why Excel is Not a Product Database

by Nate Holmes, August 31, 2020

Microsoft Excel is a versatile spreadsheet software program with broad applications that countless organizations utilize every day. But is Excel a database management system that businesses should be using for product development or tracking? Simply put: no. 

Here are six reasons why using Excel as a product database could end up resulting in wasted time and money...and aggravation. Learn more about how robust product information management (PIM) software is a better option.

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8 Essential E-commerce Tools for Growing Your Business

by Nate Holmes, August 24, 2020

The steady growth in e-commerce sales over the past three decades has been significantly accelerated by the coronavirus crisis. Research from McKinsey found that since COVID-19, there's been a 15-30% increase in consumers who make purchases online, suggesting that digital shopping is here to stay.

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Topics: e-commerce

How to Do a Content Audit

by Nate Holmes, August 19, 2020


Marketing teams are always looking ahead, preparing for deadlines that will bring the next big campaign or project to life. But it’s important that they also periodically look back, and review all of the content that’s been created. Conducting a content audit gives teams a holistic view of their content inventory, helps them identify gaps, and surfaces opportunities for repurposing or reuse.

While there isn’t a one-size-fits-all approach to a content audit, there are four major steps that any team or business can do. Plus, there are tools to help make the process more manageable.

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Topics: Content, Content Strategy

Product Data Management Defined

by Nate Holmes, August 17, 2020

To sell a consistently high-quality product, your business needs to follow an orderly set of production processes for every product run. Using a product data management, or PDM, system allows your engineers to document every piece of production data and easily access it at any time.

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PIM vs. PLM: What's the Difference?

by Nate Holmes, August 10, 2020

The differences between product information management (PIM) and product lifecycle management (PLM) systems are easily misunderstood — even among business owners in an e-commerce environment. Although both of these tools are designed to streamline how products are brought to market, they have distinct roles and value. Fortunately, they are able to work together to create efficiencies across your business operations. 

Learn more about the unique features of both PIM and PLM systems so you can determine if you need one or both!

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Topics: PIM

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, August 4, 2020

Smart businesses of every kind know that they need a content strategy to create a stellar customer experience and succeed in today’s information-overloaded world. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content.

Your digital asset management (DAM) solution is one tool you can use to support your content strategy. Here’s how!

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Topics: DAM, Content Strategy

Why Your Business Needs PIM for E-commerce

by Nate Holmes, August 3, 2020

In today’s digital landscape, staying ahead of the curve is more important than ever as brands vie for profitability in a crowded, competitive online marketplace. Finding an effective approach to managing product information is critical...it allows you to be confident that your product data is complete, consistent, and up-to-date at every stage of the process.

A product information management (PIM) system can help you manage data associated with your product lines. PIM e-commerce solutions offer significant benefits that can promote higher profitability in today's fiercely cutthroat consumer and B2B markets.

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Topics: PIM, e-commerce

The Benefits of Cloud Digital Asset Management

by Nate Holmes, July 29, 2020

Back in 2011 when we first published this article, referencing “the cloud” still felt fresh and cutting edge. Almost a decade later, cloud-based solutions are standard for collaboration, communication, project management, and many other business needs. Digital asset management (DAM) is no exception.

The very nature of DAM – management, organization, and distribution of digital assets from a central content hub – is a perfect match for the cloud. Businesses rely on content that comes in many forms, and has countless sources and destinations. To facilitate that flow of information, you need a scalable, secure, and cost-effective system.

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Topics: DAM

What's the Difference Between DAM, PIM, and MRM systems?

by Nate Holmes, July 28, 2020



If you think back ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.

But, with technology comes benefits like efficiency, brand safety, and scale. It seems there’s a solution to help you with every marketing challenge out there. Maybe it is worth stomaching a few acronyms if they (or rather what they stand for) make our jobs as marketers easier. So if you can look past the acronym overload for a moment, we’ll peel back the layers of three important, often misunderstood technologies — DAM, PIM and MRM.

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Topics: Marketing, MarTech, PIM

Omnichannel Retail Trends for 2020

by Nate Holmes, July 27, 2020

What is omnichannel retailing?

Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty. 

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Topics: e-commerce

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