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Nate Holmes

Nate Holmes

Hello there! I’m Nate Holmes. In first grade, I had a black, Nike t-shirt and matching baseball cap. Wearing the small, white swoosh made me faster and stronger while playing soccer in my backyard. I would have worn that same outfit every day if my Mom would have allowed. I still feel that way about the Nike brand. I totally geek out on brands and the way they make us feel -- through the way they talk, the visuals they use, and the stories they tell.

Recent posts by Nate Holmes:

Advancing Production with Digital Asset Management | Mike Michonski on the Widen Implementation Podcast

by Nate Holmes, March 16, 2018

I've learned that proper delegation will actually get you across the finish line a lot faster and a lot better than if you try to do it all yourself. – Mike Michonski

In episode three of the Widen Implementation podcast, Mike Michonski shares his experiences of rolling out and maintaining the Widen Collective®. Mike is a national production director at Total Traffic & Weather Network, the leading provider of traffic, transit, news, and weather information in the United States. TTWN plays part in the daily lives of more than 120 million people!

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Topics: DAM Implementation Podcast

Migrating From a Folder Based DAM System | Sandra De Biasi on the Widen Implementation Podcast

by Nate Holmes, March 9, 2018

Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi

In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and revamp their asset management. Their previous DAM system relied on folder structures which lead to people hunting and asking around for assets. Changing to a metadata driven system required a lot of upfront work but it has improved asset management for Varian.

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Topics: DAM, DAM Implementation Podcast

Two Question Survey to Measure Success of Creative Projects

by Nate Holmes, March 1, 2018

When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

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Topics: Creative Operations

How to Craft a Winning Content Mission Statement

by Nate Holmes, February 27, 2018

Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content mission statement.

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Topics: Content Strategy, content marketing

A four month DAM implementation | Michael Shattuck on the Widen Implementation Podcast

by Nate Holmes, February 21, 2018

“I think that the biggest fear was probably that we would end up in the same place that we had been at that current time.” - Michael Shattuck

In episode one of the Widen Implementation Podcast, Bill Banham and guest Michael Shattuck discuss what it took to implement a new DAM system with around 60,000 assets to approximately 1,000 global users in under four months. Michael shares how he and his team successfully selected, migrated to, and launched the Widen Collective®.

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Topics: DAM, DAM Implementation Podcast

DAM Pros Share Their Implementation Stories in a New Podcast Series

by Nate Holmes, February 7, 2018

Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

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Topics: DAM

Balsam Brands Increases Efficiency of Displaying Product Imagery on E-commerce Site

by Nate Holmes, January 25, 2018

To compensate for the lack of other senses, e-commerce shoppers make decisions based on compelling, detailed photography. It used to take Balsam Brands weeks, if not a month, to make product photography accessible. With the Widen Collective®, photography is available in a day.

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Topics: Customer Stories, DAM

Minnesota Vikings improve access and experience of delivering brand-critical imagery

by Nate Holmes, January 19, 2018

The Minnesota Vikings brand relies on powerful, quality imagery, generating thousands of photos every game. With their old digital asset management system, it could take up to three months to make those widely accessible. With the Widen Collective, those gameday images are available in 24 hours.

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Topics: Customer Stories, DAM

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, December 22, 2017

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

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Topics: DAM, Content Strategy

10 Articles That Will Help DAM Admins Succeed in 2018

by Nate Holmes, December 21, 2017

Looking at marketing trends for 2018, there’s going to be more content designed to fuel the buyer’s journey, creative to support more targeted ads, and content to support the digital world continuing to go hyperlocal. If you’re a DAM admin, those trends mean more content being managed in the DAM system.

So, we’ve selected 10 of our favorite posts from 2017 that will help you succeed in 2018.

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Topics: DAM

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