Nate Holmes

Nate Holmes

Nate Holmes is the content marketing manager at Widen. He started as a copywriter working on the small, startup-like Smartimage team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

YMCA England and Wales Delivers a Consistent Brand Across Channels

by Nate Holmes, January 2, 2019

YMCA England and Wales creates communities where young people can truly belong, contribute and thrive. Each of the 116 YMCA locations share a common mission, however, they have struggled to present the YMCA England and Wales brand consistently across their marketing initiatives.

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Topics: Customer Stories, DAM

Managing a DAM System as a Team: An Interview with ASQ

by Nate Holmes, December 11, 2018

We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.

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Topics: DAM

The Guide to Repurposing Content with Digital Asset Management

by Nate Holmes, November 30, 2018

When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.

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Topics: DAM

Things to Consider When Choosing a Digital Asset Management System

by Nate Holmes, November 15, 2018

The choice to incorporate a digital asset management (DAM) system into your business’s repertoire of invaluable technological resources is a decision that will have a significant impact on marketing strategies. The DAM is the central source of truth for assets. With it, you can improve cross-functional collaboration, automate manual tasks, simplify asset searching for everyone, and deliver a consistent brand across all channels.

With so much at stake and so many vendors selling DAM systems, carefully consider what your business values.

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Topics: DAM

Using Digital Asset Management to Protect Your Brand

by Nate Holmes, November 12, 2018

Your brand is the culmination of every experience a person has with your organization – which leaves a perception in their mind. Digital assets are behind many of those experiences including in-store signage, social media posts, advertisements, packaging, and sales materials. And more teams, devices, and channels are forming those experiences than ever before.

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Topics: DAM

The Essential Guide for DAM Admins

by Nate Holmes, November 1, 2018

A DAM administrator maintains and promotes the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, training, and user support.

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Topics: DAM, DAMsters

Why We Hired a Popcorn Manager

by Nate Holmes, October 30, 2018

Empathy is an essential ability in our workplace. It helps our teams work better together, design better experiences for our customers, and give our work meaning.

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Topics: Culture & Company

The Benefits of Cloud Digital Asset Management (DAM)

by Nate Holmes, October 25, 2018

Editor's note: This post was originally posted on May 13, 2011, and updated on October 26, 2018.

Back in 2011, referencing “the cloud” still felt fresh and cutting edge. At this point, the cloud seems to the be standard for collaboration, communication, project management, and many other business solutions. Digital asset management (DAM) is no exception.

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Topics: DAM

Widen Introduces Strategic Consulting Services

by Nate Holmes, October 24, 2018

We're expanding beyond the conventional software vendor role into strategy design, change management, and process improvement.

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Topics: Culture & Company

Omnichannel Marketing Strategy Starter

by Nate Holmes, October 15, 2018

Technology gives customers the freedom and power to research, purchase from, and communicate with brands. But in order to use technology effectively, marketing teams must deliver a seamless, superior experience.

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Topics: Marketing

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Justifying DAM Guide

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Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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