Sam Schnepf

Sam Schnepf

Customer Experience Manager at Widen

Recent posts by Sam Schnepf:

How to maximize your content management strategy with digital asset management — Part 2

by Sam Schnepf, June 25, 2015


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Topics: Content, Marketing

How to maximize your content management strategy with digital asset management — Part 1

by Sam Schnepf, June 24, 2015

Recently, I had the pleasure of presenting at Confab Central in Minneapolis, MN, where I shared the stage with Corey Chimko, the Digital Resources Coordinator at Cornell University. 

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Topics: Content, Marketing

New Widen Whitepaper: Metadata Quick Start

by Sam Schnepf, August 15, 2014

Just what is it, and why do I need metadata? Is there a standard? Just how much do I really need to have? These and other questions are addressed in our new Metadata Quick Start whitepaper

As the digital asset management (DAM) administrator, you have probably been asked to develop your DAM system so that it works for multiple groups across your company. As well as working with diverse groups, you’ve been tasked to make it easy for anyone to find the right image, the right presentation or the right piece of artwork. 

Metadata is your secret solution, and our quick start whitepaper will guide your way. It will get you and your users working efficiently and productively in no time by showing you how to:

  • Collect your data
  • Organize your data
  • Edit your data
  • Know when it’s enough data

Metadata best practices are also included.

Download our Metadata Quick Start whitepaper today! And see how quickly you can use the power of metadata to get everyone talking about how fast your DAM solution was up and working. 

Get more great DAM resources from the Widen resource library. Or, talk with one of our DAM advisors

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New Widen Whitepaper: 7 Tips to a Fast DAM Implementation

by Sam Schnepf, August 14, 2014

If you're new to digital asset management (DAM) and a little overwhelmed as to how to get your project off the ground, our new whitepaper, 7 Tips to a Fast DAM Implementation, will help kickstart your project and get your Widen DAM up and running, fast.

In this paper, we show you how addressing seven simple points can be your guide to a productive implementation and help keep you away from the pitfalls. Included are:

  • DAM introduction and overview
  • Goals
  • Planning
  • Challenges
  • Timeline
  • Roles and responsibilities
  • Next steps and action items


Combined with prioritization and an open team dialogue, 7 Tips to a Fast DAM Implementation will guide you through the kickoff meeting, help you set SMART goals, confirm the type of planning needed, identify common challenges you may encounter, help you stay on your timeline, and keep your team focused on the next steps.

Download the whitepaper today and take the time to see how easy it can be for you to win with a fast implementation of your Widen DAM!

Get more great DAM resources from the Widen resource library. Or, talk with one of our DAM advisors

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Widen DAM Tips & Tricks: Cleaning up Assets without Categories

by Sam Schnepf, July 17, 2013

I regularly assist customers with tidying up their DAM sites – by helping to configure roles and asset groups, to populate metadata and other contents and help keep everything in order to maximize user adoption.
Looking at customer sites, I often see several outstanding “administrator jobs.” The Admin area of DAM sites provides administrators with a boatload of helpful “housekeeping” tasks and notices. The number one housekeeping item I help many customers with is cleaning up assets without categories.
Oftentimes in DAM, you have the searchers and the browsers. Searchers are totally knowledgeable and savvy about searching by keyword because they (typically) know what they’re looking for. Browsers are those that may not know exactly what they’re looking for, so they choose to sift through the category tree. Our analytics data tells us that most customer sites have an equal balance of users who search with keywords and users who browse categories – literally a 50/50 split.
If you have a high volume of assets without categories, you’re potentially missing out on tremendous opportunities to ensure the category browsers are finding your assets. When users are unable to find the asset they’re looking for, all the investments in photography costs, video shoots and designer time are lost.
Here are a few helpful hints on how you can tackle minimizing the volume of assets without categories in your administrator queue:
  • Break your administrative tasks into manageable sections such as by asset group
  • Leverage the batch editing functionality when possible
  • Enlist the help of others familiar with the assets in each asset group to manage the administration of categories
  • Block out 30 minutes each week to catch up with your DAM maintenance
  • Ask if Widen can help!
We’re available to offer suggestions and assistance to help minimize the volume of assets without categories. Learn more about Widen’s consulting and administrative services or contact us to get in touch with a Widen DAM expert to talk more.
Also, check out the the Admin Playbook for a complete and detailed how-to guide on being the very best digital asset management administrator you can be.
Check out these screens in your Widen Collective digital asset management application.
Sample Widen Media Collective Administration Dashboard
Sample Widen Media Collective Assets without Categories Queue
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by Sam Schnepf, August 24, 2012


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How to audit your digital asset management system in 10 easy steps

by Sam Schnepf, July 23, 2012

As a follow-on to the CMSWire article “Have You Audited Your Digital Assets Lately?” by Henrik de Gyor, we thought we’d share a guide to help you audit your digital asset management system.

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Topics: Product Updates

Widen Collective New User Interface (UI) Customer Transition Plan

by Sam Schnepf, August 22, 2011

Widen's Project Services, Help Desk and Client Services teams will be helping all Widen Media Collective customers transition to the new User Interface through the start of 2012. The User Interface upgrade is provided free of charge as part of regular monthly subscriptions.

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Topics: Product Updates

Collective Highlights – Ways to Enhance Your DAM System for Improved Usability

by Sam Schnepf, February 21, 2011

How well do you know the capabilities of the Widen Media Collective? We hope we’ve provided you with a good base for how to use your Widen Digital Asset Management system to improve efficiency, strengthen brand consistency, and help you get more from your digital media assets. However, there may be some not-so-obvious administrative functions that can help you improve the usability and ongoing administration of your DAM system. Below is a list of some of the simple features that you may not be using today, but could come in handy for ongoing success with your Widen Collective site. We of course welcome you to contact us for more information and help in implementing these best practices in your DAM system.

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Topics: Product Updates

My Bio

by Sam Schnepf, November 9, 2010

Hello, I’m Christine Krantz and I’m here to help clients get the most from their digital assets. I’ve been with Widen for over ten years and have worn many hats throughout my tenure. I started in customer service for Widen's print division, then worked through the ranks in a variety of customer facing roles and now serve as an Account Executive. I believe the best way to achieve customer satisfaction is to anticipate client needs and that’s what I’m here to do. Outside of work, I enjoy training and showing Arabian horses.
In support of lasting customer success, I get involved with Widen Collective administrators to help assess customer uses of Widen software services. These assessments include an audit of the current state of how customers are using Widen technology and recommendations of how to change the administration of these systems to create a better user experience.
I enjoy working closely with customers that have been with us for over decade to those that are new to the Widen family. If you’re a Widen customer, DAM user, or one who is just beginning to research better ways to create, manage and distribute digital media and brand assets, I welcome a shout out to talk more about your goals.
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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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