This week we tried out first tweet chat. Thanks to everyone who participated. It was fast, fun, and we will be repeating it. The topic this time was “The Great Content Debate” and we talked with Widen customers and staff about content and digital asset management (DAM) – trends, likes, content management wish lists, and more.
Here’s a round-up of the conversation, which was organized by question. @WidenEnterprise tweeted out questions labeled Q1-Q7 (plus one bonus question because we couldn’t resist) and participants responded with A1, A2, etc and the hashtag #WidenChat.
The chat started with a simple (but not exactly easy) question – What makes a file an asset?
A1 Asset = content that has fully realized it's purpose content = information in need of a purpose #widenchat— Judith Barker (@judithbstudio) February 17, 2016
Here’s what I found on Wikipedia on that topic:
We followed the file vs asset discussion with a question about the connection between #DAM & content marketing. Here’s what they said:
A3: DAMs can fuel content marketing. I think it's a very important relationship. #WidenChat— Paula (@paula_ws) February 17, 2016
A3 DAM as the engine to content marketing. You can be a more effective content marketer when you have digital asset organization #widenchat— Matthew Gonnering (@mgonnering) February 17, 2016
The answers to the fourth question about what content trends people are following were interesting considering many of the customer participants don’t identify as being in marketing. Content is becoming a topic for DAM users from all roles.
Q4 periscope, blab etc. How can the content message be supported in these types of platforms #widenchat— Judith Barker (@judithbstudio) February 17, 2016
A4 Videos, webinars, gated content to name a few 😉 #WidenChat— Ryan Zakszeski (@RZakszeski) February 17, 2016
This was also the moment when Sam Jackson, aka @coldcarryouts, won the debate (even though it wasn’t that kind of debate) when he dropped a StarWars teaser into the mix to highlight the “long tease” trend.
Next we asked our audience about their favorite DAM “function” in the content create/manage/distribute process?
A5 Ease of segmentation and scalability - to match content to the buyers journey and have an organized matrix to pull from #WidenChat— Ryan Balsiger (@RyanBalsiger) February 17, 2016
A5: Visibility! Activity feed, popularity, share/embeds, Insights. Knowing what’s going in, out, all around from central source. #WidenChat— Jake Athey (@JakeAthey) February 17, 2016
When we asked question six, about the number one thing DAM can do to support content creation and publishing, we got some great feedback.
A6 All integration everywhere. Be available, extendable, mobile. #WidenChat— Mr Jackson (@coldcarryouts) February 17, 2016
A6: A Robust workflow project mngnt system I could get my team to move too! All production could start and stay inside the DAM. #widenchat— Sean Hicks (@Classicalasset) February 17, 2016
And of course a shameless plug for my own content marketing needs:
A6 Nicer, more dynamic embeds of pdfs, video, image collections #WidenChat— Laurel Norris (@neutrinosky) February 17, 2016
For the seventh question, we asked participants how they value their content investments. Answers were across the board, with people chiming in to say everything from they value their content a lot to they aren’t sure how to determine the value. There were a few concrete responses.
A7 Content is the impetus for connection and the alpha to all our customer's journeys- Needs to be a top investment #WidenChat— Ryan Balsiger (@RyanBalsiger) February 17, 2016
A7 Depends on the strategy for the tactic. Sometimes reach is enough, other times lead capture is necessary #WidenChat— Mr Jackson (@coldcarryouts) February 17, 2016
We had one bonus question: “What does "intelligent content" mean to you?”
AB: multi-channel and usable through the life cycle of a campaign #widenchat— Judith Barker (@judithbstudio) February 17, 2016
Leave it to SmartImage Marketing Manager Nate Holmes sums up all our feelings with this great sign-off:
Thanks everyone and hope to see you at the next #WidenChat. Follow us on Twitter @WidenEnterprise to keep up to date with news and events.