Best Tweets From the Great Content Debate

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Widen TweetChat Content Debate Header

This week we tried out first tweet chat. Thanks to everyone who participated. It was fast, fun, and we will be repeating it. The topic this time was “The Great Content Debate” and we talked with Widen customers and staff about content and digital asset management (DAM) – trends, likes, content management wish lists, and more.

Here’s a round-up of the conversation, which was organized by question. @WidenEnterprise tweeted out questions labeled Q1-Q7 (plus one bonus question because we couldn’t resist) and participants responded with A1, A2, etc and the hashtag #WidenChat.

The chat started with a simple (but not exactly easy) question – What makes a file an asset?

Here’s what I found on Wikipedia on that topic:

We followed the file vs asset discussion with a question about the connection between #DAM & content marketing. Here’s what they said:

The answers to the fourth question about what content trends people are following were interesting considering many of the customer participants don’t identify as being in marketing. Content is becoming a topic for DAM users from all roles.

This was also the moment when Sam Jackson, aka @coldcarryouts, won the debate (even though it wasn’t that kind of debate) when he dropped a StarWars teaser into the mix to highlight the “long tease” trend.

Next we asked our audience about their favorite DAM “function” in the content create/manage/distribute process?

When we asked question six, about the  number one thing DAM can do to support content creation and publishing, we got some great feedback.

And of course a shameless plug for my own content marketing needs:

For the seventh question, we asked participants how they value their content investments. Answers were across the board, with people chiming in to say everything from they value their content a lot to they aren’t sure how to determine the value. There were a few concrete responses.

We had one bonus question: “What does "intelligent content" mean to you?”

Leave it to SmartImage Marketing Manager Nate Holmes sums up all our feelings with this great sign-off:

Thanks everyone and hope to see you at the next #WidenChat. Follow us on Twitter @WidenEnterprise to keep up to date with news and events.

Topics: Content, Marketing

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