Over the summer and through the start of fall, we’ve had some interesting new organizations join the Widen Media Collective community. Each one of them brings something to the diverse Widen user group, and we are excited to have them on board.
Please join us in welcoming some of the new customers that have announced their choice to go with Widen!
12WBT: When professional personal trainer Michelle Bridges’ 12 Week Body Transformation (12WBT) online program took off rapidly, the company needed a centralized repository for the digital assets that power the program. 12WBT selected the Media Collective to house their growing collection of images and videos.
"We could no longer rely on a small team to know what assets were available in our vault," stated Sue Klose, COO of 12WBT. "In addition, we started using a number of external parties (designers, agencies, etc.) that required access to our creative asset pool. A central place, that was easily searchable, seemed like the best solution to our problem."
i-ACT: The grassroots non-profit i-ACT takes on a tough mission, supporting and empowering people displaced and mistreated in the refugee camps of Eastern Chad. In connecting people and providing authentic images of the treatment in the camps, the organization manages thousands of images and hours of video. Widen is proud to provide the framework to make their digital assets accessible to the public.
"Our library is only searchable by our team and is based off memory," stated Katie-Jay Scott-Stauring, director of operations and community involvement for i-ACT. "We want our assets to be accessible to the public, where they can search and download what they want by themselves."
Bucknell University: It’s a common problem for universities to have lots of quality images, but be at loss for how to store them and make them accessible across campaigns. As a solution, Bucknell University went on a search for a digital asset management system and selected Widen’s Media Collective to manage their massive collection.
"We set out to find a digital asset management solution that would help streamline our process, and greatly improve efficiency,” stated Andy Hirsch, Interim Vice President for Communications and Director of Media Communications at Bucknell University. “We wanted to spend less time on sorting and searching for that perfect photo, and more time producing great work."
Milwaukee Tool: As marketing and content development change with the times, every company is becoming a media and design company. Milwaukee Tool joined the Widen user group in an effort to centralize photos and artwork, which were increasingly being housed in various locations.
"Our top need was to have a tool that was easy to use for both content managers and -- content users," stated Audrey Matthews, Sr. E-Business Program Manager at Milwaukee Tool. "It needed to be simple and quick to upload and maintain the assets, and it needed to be intuitive for different types of users to quickly find the assets they need."
Quantum: When Quantum Group, a professional commercial printing, communications, and enterprise marketing group decided on the Media Collective, we were thrilled to know we were able to meet the needs of a company the knows rich media. After a search across the DAM spectrum, Quantum selected Widen as a partner because of the support and documentation we offered them.
“We were looking for a robust tool that could support our clients’ needs to be able to track and manage the creative assets being used for various print and digital communication projects,” stated Taylor Kobey, VP of Technology Sales and Marketing for Quantum. “We wanted to ensure that we are consistently using only the approved, current version of the assets in our execution.”
Berklee College of Music: As you can imagine, the largest independent college of contemporary music in the world has a huge catalog...of tunes. In an effort to provide digital course materials, Berklee has adopted Widen’s DAM offering as a way to store, organize, and allow access to audio and visual files for students.
"We want to unlock the value of those learning assets by letting faculty reuse them in new ways," stated Jay Barnes, AVP for Digital Learning at Berklee College of Music. "To do that, we needed a central repository with appropriate metadata attached to each file that would enable faculty to find interesting examples of diatonic harmony, for example, and use them in their course homework assignments and reading materials."
We’re pleased to introduce our new customers, and excited to reach new industries as the need to better manage digital assets is realized. Follow Widen’s news and press to see what other organizations are turning to Widen.
Get in touch with the Widen Advisor team to learn more about how you can get more value from your digital investments.