Far too often, companies looking to implement DAM systems assume that their workflows and brand asset management needs are so unique, they can’t be met without custom DAM software solutions. They shell out untold oodles of money for bespoke from-the-ground up programming that they’ve been told must be done if their software and workflows are to work together harmoniously.
But you know better, right? You know that there’s a big difference between customization and configuration. You know that there’s no sense laying a new foundation when you can just flip some switches and achieve the desired effect.
Well, if you didn’t know... you do now.
A good rich media management provider will offer software that’s both broad enough in its capability to suit any organization’s needs and adaptable enough to meet your organization’s needs well.
Take the schemes for browsing digital asset libraries by categories, for example. Just because one organization has their DAM system set up for browsing by product category doesn’t mean yours can’t optimize the UI for dividing assets according to file format. There’s no customization necessary—just a simple configuration. The same is true of all sorts of other things, from permissions to metadata.
Customization is building from scratch. It’s costly and usually unnecessary. Configuration is tailoring the existing system to fit your business like a glove. Or really nice pants.