Dear Dr. DAM: Cruising for Brand Asset Management

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DEAR DR. DAM:   I’m a brand manager with an international cruise line.   No, it’s not hurricanes or icebergs that I’m worried about, it’s managing over 20,000 digital assets that exist in various archives across the organization.  My dilemma is finding a way to make a portion of these assets available to external partners, agencies and consumers while controlling proper use.  I’m looking to create a secure web-based library of our creative materials so external affiliates can access our logos, images, ads and videos for use in other print promotions and websites.  Help me protect against the use of out-dated logos and inappropriate graphics and messaging.  I did some internet searching and came across widen.com, which looks to have much of what we’re looking for in brand asset management software.  What do you think?
 
DEAR FLOAT YOUR BOAT FLO:  If you want to be king of the world like Leo in Titanic when it comes to business branding, then yes Widen can provide you with a powerful, yet easy-to-use DAM system.  You’ll be online with a corporate image library in as little as two weeks.  Their DAM SaaS model makes it very easy to scale as your creative library grows.  Plus, your external users will find value in the ability to get exactly what they need in the appropriate file formats and publish the assets to offline and online mediums with just a few clicks.  As a brand manager, you’ll find peace of mind in maintaining one set of media assets and metadata in only one location. The costs won’t put you overboard and their service level is sure to get all hands on deck.  Go ahead and have a fruity island drink by the pool because your corporate branding is safe with Widen.

Dr. DAM

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