DEAR DR. DAM: I’m Erin with the creative department for a regional utility / energy company. Some might think what kind of marketing and creative department does an energy company have, but just because we don’t have sales channels doesn’t mean we’re not creating loads of digital media. I mean, we have all sorts of digital media – graphics and images for mail inserts, corporate reports, outdoor advertising, vehicle graphics, executive speeches, and radio and TV commercials. We’re almost everywhere you look and we have multiple departments creating and using all of this stuff. Help us get everyone to agree on one place to store and access all of our assets.
DEAR ENERGY EFFICIENT ERIN: Take a look at the digital asset management software as a service from Widen. Their easy-to-use web based DAM system can get all departments on board quite rapidly. You’ll be able to segment out the site so the different groups can keep there own areas separate. Your master administrators can help everyone collaborate over the same sets of assets. Your external agencies and partners will also be able to get at the materials they need on their own. You’ll be glad to know Widen was an early adopter of wind power!