To offer more insight on the previous post about executive benefits of digital asset management solutions, here’s a little more detail how the right marketing technology with the right deployment can empower sales channels:
- Offer self-serve access to official brand logos, images and marketing collateral.
- Pass authority to sales channels to co-brand marketing materials with professional quality.
- Allow sales channels to localize materials with their specific location and contact information.
- Enable sales channels to customize collateral with their own imagery, textual content and pricing within master control.
- Maintain control with the ability to restrict how end-users can customize marketing collateral.