DMO & MTC for the On-Demand Leader in CRM

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We often overlook our marketing software for the on-demand leader in customer relationship management (CRM) – Digital Media Organizer (DMO) and Marketing Template Creation (MTC), but it’s important we mention these as we’ve seen a growing international demand for these two applications.  DMO is Widen’s digital asset management system and MTC is the dynamic media building application, both available on the Salesforce.com AppExchange.  The idea behind the integration with Campaigns, Accounts, Contacts and Opportunities is to bring the content closer to the consumer.  What better place to do it than the place where the people dealing with the customers manage all their data?  Digital Media Organizer allows marketing people to centralize the assets used for executing multi-channel campaigns.  Also, when salespeople need to send a product brochure to a key customer contact, they can do so with a few quick clicks.  All of the activity history continues to be maintained with the record.  Our more popular application, Marketing Template Creation, allows a marketing team in the U.S. to provide brand-approved templates and content options to a dealer in Australia, who localizes the brochure for a special event in their market.  Now, not only can the marketing content be consumed on-demand, it can be customized by the salesperson needing the content in support of a particular selling situation on-demand.

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