You have countless videos for your organization on YouTube, you’ve shot hundreds of photos for a new product launch, and you’ve created thousands of layout files over the years for your different business units around the world. It was a monumental undertaking and you want to keep moving your brand forward, but have you thought about how to share these valued digital assets with the right people for the right use?
Social channels are great for content sharing, but not for secured, strategic distribution of the digital files that are imperative to, and support, your business. You can have exciting, meaningful and targeted content – like videos, presentations and sales communications – but if you can’t share them efficiently with your stakeholders, it’s a problem that wastes both time and money. Asset sharing requires thought, a central location and a plan. It requires digital asset management (DAM).
There are distinct advantages to sharing from a central library of organized digital assets. As an example, one component of asset sharing includes embed links. Embed links allow you to simply take an embed code and place a video or image in a website or thousands of websites. When a video or image expires, or you want to change that video or image to a more updated version, you change it in one place — the DAM system — and every other website using that embed link will be automatically updated. YouTube does this as well, but there are branding implications. YouTube brands their embeddable players. For those interested in controlling their brand, the DAM system uses an embeddable player that is exclusively branded for the customer.
All organizations today, whether large or small, need to get critical digital assets in the hands of the right people on demand. With a DAM system, you can centralize, store and securely share your digital assets – 24/7 – in any format, anywhere around the world. It is an invaluable tool for managing the sharing process. When backed by a great strategy, organizations can see tremendous return on investment (ROI) for their businesses in time and resources saved, frustrations diverted, segmented communication delivery and increased global reach of their brand.
Here are some simple steps to start building an asset-sharing strategy using a DAM system:
1. Talk to the people who use your assets about how they prefer to have assets shared (e.g., by email alert, pickup link, shared collections, segmented portion of the DAM system).
2. Identify the most used digital assets at your organization – the ones people need to regularly access for all of your business and brand communications (e.g., logos, images/artwork, sales communications, videos, PDFs, web files, layout files).
3. Categorize your assets into groups or categories.
4. Identify the different groups of people who need access to the groups or categories of digital assets.
5. Create a process and workflow that’s easy to follow for sharing your digital assets via the DAM system.
6. Track and follow your assets via DAM system reporting to determine which are most used by those you share with and the best investment for your organization.
7. Continually optimize delivery of your assets via the DAM system.
For more information about asset sharing or to talk about your digital asset management strategy, contact our advisors and client development team when you contact us.