A recent study by Cisco Systems predicts that Internet traffic will quadruple in just four years. They believe that this huge jump in online use will be fueled by four main factors:
1. More people using the web – At least 40% of the global population are expected to use the Internet as part of their daily lives. This is around 3 billion people from all over the planet!
2. More online video content – This will keep on increasing because people love to watch and post videos on the Internet. Technologies for making and watching videos will probably also improve which will in turn make it easier for more people to produce and post their own high quality videos. This will of course spur a greater need for video content management.
3. More devices that use the Internet – We have recently witnessed the birth and growth of the smartphone and tablet and will soon see a major increase in the numbers and types of these devices because they are so incredibly useful and popular.
4. Faster, faster Internet – If you thought your Internet speed was quick enough now, don't believe for a second that it can't get any faster. Broadband speed is expected to increase from 7 megabits per second to a super-fast 28 megabits per second by 2015!
With these findings in mind, every business owner needs to make sure that they are adapted to even higher and more efficient Internet use than the present. Quicker Internet speed and more online users will result in a higher percentage of people demanding and reacting to higher quality videos and images. In other words, to stay competitive, businesses from every sector will need to improve the resolution, quality, and number of their digital assets in their corporate image library.
Increased online use will also mean that companies will likewise need to up their presence on the Internet for every aspect of business. Companies that don't sell online will probably need to set up virtual stores and will need the types of marketing materials adapted to the online dynamic. Branding will likewise need to become more adapted to the Internet and the smartest companies will be those that adapt their digital assets to mobile devices.
As companies use more, high resolution digital assets, this will spur an even greater need for appropriate DAM asset management. DAM that can help handle, organize, and control huge numbers of assets will probably become necessary for most companies. To learn more about how you can optimally manage a growing digital asset library, request your live online product demo of the top-rated Software as a Service DAM solutions from Widen.