In this post, we share a little Q&A with Brent Kaufman, Director of Client Strategy, and Nikki Butgereit, Agency Demand Specialist, at Ascedia in Milwaukee, Wis.1. What should marketing and creative pros know about Ascedia?
Ascedia is a leading, all-digital integrated marketing agency that has been serving clients across the country for over 15 years. We’re a Sitecore-certified implementation partner and a Widen partner, and our development and support teams have deep experience integrating the Media Collective into Sitecore environments. We’ve found that the combination of the two platforms is proven to bring more efficiency to your marketing and asset management efforts!
2. How long have you been a Sitecore partner?
Ascedia has been a Sitecore partner since 2014.
3. What does the Sitecore / Media Collective integration mean for customers?
The Sitecore Widen connector enables users to work with image assets stored in the Media Collective so they can be easily downloaded and organized locally in the Sitecore Media Library on a mass scale. The advantages to storing image assets locally in Sitecore are:
- Improved SEO due to image URLs using the site’s actual domain vs. a remote Widen domain
- Enables easier integration of third party image formatting tools, such as ImageResizer
- Image assets can be previewed in the Sitecore UI
- Automated synchronization and overwrite protection are built into the connector functionality
We’re excited about the opportunity to experiment with the capabilities of the Widen connector and are looking for new ways to implement this tool to help our clients maximize the impact of their CMS and DAM integration.
5. What's your take on the future between DAM and web experience management vendors like Widen and Sitecore?
User experiences are becoming more segmented and complex. Savvy marketers know that it is imperative to gain efficiency between asset management and information systems. Connecting DAM and CMS not only elevates the CXM (customer experience) but also transforms companies internally by increasing efficiency and access across the organization.
6. What else would you like our audience to know?
Ascedia and Widen have experience working together smoothly on multiple client programs so you can leverage that connection as well!
Contact us for more information about the new Widen DAM integration with Sitecore.