Karin Schei, Marketing Coordinator
Target in sight, ready, aim, fire… As you let go of the arrow – you hope it lands right where you direct it. The ideal spot – a direct hit in the middle – a bull’s-eye on the target. Organizing your digital assets is like hitting that bull’s-eye, you don’t want to start flinging arrows just anywhere. You do your research, talk to representatives, experiment and narrow your choices, and then you make a buying decision. To you – managing your digital assets is like that bull’s-eye - not just anyone can hit it, nor can just anyone use them. With many organizations, controlling digital assets means that only those with special roles and permissions can access your collection of branded images, logos, videos, etc. What makes Widen unique in the quest to hit the bull’s-eye is that our company has invested 60 years into assisting customers. We started in prepress services, and still offer that aspect to our clients, but we are now building for the future through assisting marketing and creative teams to create, manage and distribute digital media. As technology continues to move forward, so does Widen – and it’s certain that Widen will be on target for the next 60 years.