Unfortunately, my wife lost her battle to cancer earlier this year. In her memory, myself and other local musicians organized "Funk Out Cancer" a memorial benefit for Kate Gates Falaschi. All proceeds were donated to the University of Wisconsin Carbone Cancer Center for cancer research. When I started contacting local radio, tv, and newspapers, I knew they would want pictures, and audio and video of Kate for news stories that they would create. I sectioned off a portion of Widen's demo online digital asset management system and posted assets featuring Kate. I needed digital asset hosting as I knew I would be contacted often about these...and didn't want to spend my days fulfilling requests for assets. Not that a one time event has a "brand," but it also served as brand asset management software. It made it so easy to retrieve assets, that everyone grabbed the hi res approved assets that I determined were fit for public consumption...not low res, right click/save image as garbage from myspace.
I'm happy to report that over 50 different organizations logged in and placed orders for assets. That would have been a lot of emailing. Thank you Widen DAM software. Here was a video promo created from the assets I hosted in the digital asset library.
If you would like more info on the event...or to make a donation :) go to http://www.funkoutcancer.com.