A lot has happened in the world of digital asset management in the last 5 to 10 years or so. While a “corporate image library” might have been a step up from the status quo five short years ago, other kinds of media now play bigger roles in your marketing campaigns and workflows. Images aren’t enough anymore, so neither are systems designed narrowly with images in mind. Here are some of the reasons why changes in the industry have rendered image libraries insufficient:
Video content is taking over — Online video has become hugely popular as a result of faster connection speeds and the evolution of hardware (for both creating and consuming the content). The best DAM systems have adapted to this new dynamic with features that make it easy to manage and work with videos. Cloud-based DAM systems often bring the added advantage save on storage costs typically associated with managing video content.
Digital audio is everywhere — Audio files are handy in all sorts of ways. You might use them in videos, presentations, or even as their own independent assets (podcasts, for instance). It’s just as important to manage these effectively as it is to do so with any other kind of file.
Office documents are important as ever — White papers, slide shows, spreadsheets... all these can be digital assets as well, so treat them as such. After all, a hard-to-find PowerPoint file can slow you down just as much as a hidden photo.
The list could go on and on, you get the idea. DAM is about more than just images, because your brand is about more than just images. Your tools should be as versatile as you are, and DAM is no exception.
See how brand asset management software goes far beyond the mere storage and management of images by signing up for a free demo of Widen software-as-a-service today.