In Photography, Timing is Everything

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Whether you are a photographer or creative director, getting product images in a timely manner can be tough.  You’re waiting for product to arrive, waiting for images to be sent, waiting for someone to approve a shot, waiting for comments … you know the drill.
Backdrop™ by Widen helps everyone get the timing right …  it speeds up your workflow buy automatically routing images to reviewers within seconds upon upload.  It allows for multiple tier approval and has automated email triggers to let everyone on the workflow know what is going on!  Reviewers love being able to comment directly on images (no more emails or phone calls) and everything is time & date stamped so no one can say “I never approved that image.”  By having a photography approval system – the creative process can be just that – creative – without being bogged down with delays and administrative tasks.

And if you really want to continue speeding up your workflow, Backdrop integrates with Widen’s digital asset management application (DAM) so images can move automatically from Backdrop to DAM with a single click.  Talk about speeding up the workflow!

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