Al and I have an article featured in the December 2008 edition of the Journal of Digital Asset Management titled: A new type of digital asset: The screencast video.
A screencast video, as Widen defines it, shows the use of a software application or window to the desktop and “motion” (at least 8 frames per second) as opposed to still screen captures.
The article provides a look into the production and use of screencast videos, particularly screencast demos for the purpose of educating audiences about the functionality and user interface with software applications. Screencast videos are not only a new and emerging type of digital asset, but are also a perfect use case for digital asset management systems to catalog and publish assets to new media channels and social media outlets for maximum use and discoverability.
Topics covered in the article include:
- What constitutes a screencast video?
- How does Widen use screencast videos?
- How does Widen create screencast videos?
- How do Widen catalog these assets for maximum use and discoverability?
- How does Widen “publish” these assets?
- A checklist for ideation, creation, management, distribution, and archiving of screencast videos.
- What does the user activity tell us regarding the value of these videos?
- What’s the business case?
Screencast videos have proven to be an efficient and effective method of communicating the business value of new or complex processes that are often difficult to visualize by an end user. That’s why they are so beneficial in educating our customers’ end-users to enable the adoption of new systems and processes.
View some of Widen’s screencast demo digital asset management videos.