This is the seventh video in the series of Widen customer interviews with Augusto Rovegno, Business Development & Programming Manager, at HSM – organizer of the World Business Forum and World Innovation Forum. In this video, Augusto talks about how Widen helped keep things simple for them with simple digital asset management tools. One of the differentiators that they saw for Widen was in the user experience with the very simple DAM demo system. The demo site available at DAMdemo.com had a complexity level that wasn't too much for any type of user.
Augusto explains how the Widen DAM was easy enough for users without much experience or background in digital media management. He talks about how the Widen online digital asset management system made it easy for novice users to take from other web experiences to search for content and dive in without any problems in finding what they were looking for. For HSM, the Widen SaaS DAM solution was easy to use and their people could use it without problems getting what they needed. He explains how they tested the Widen system with some of their clients who found it very simple, useful and liked it. Not only was the Widen DAM solution useful for the everyday users at HSM, but also for their external audiences that they wanted to use the system on a periodic basis and needed simple digital asset management solutions.