I just read a great article about how photography studios should ‘farm things out’ to become more profitable, less stressed, and overall more productive. Brilliant! The author of “Farm It Out,” (PDN Online) Sarah Coleman, discusses how once photography moved to digital, photographers started doing more and more work. Retouching images, tweaking color, storing client images, burning CDs and shipping them to clients – the list goes on and on! These secondary tasks not only take away from spending time shooting images but also take additional time and resources to complete. By outsourcing things such as these – photographers spend more time shooting – less time doing time-consuming administrative tasks – saving time and money. By hiring outside service providers to take care of image management and photography workflow – photographers can earn more doing less. Now who doesn’t want that?
Generally, by hiring a software as a service provider such as Widen to take care of image management – studios find that they don’t have to worry about storage, IT, infrastructure, hardware, etc – which is both an emotional and financial relief. Backdrop™ helps streamline photography workflows by automating, centralizing, and tracking all reviews, comments, and approvals from anywhere in the world. By combining this with digital asset management – photographers not only improve their workflow but provide their clients with a secure, centralized location in which they can access their images (by permission, of course).
For studios looking to expand, farming out digital asset management and workflow applications can help move them to another level of business growth. By utilizing partners who are experts in their respective markets, studios can enhance what they do best and offer their clients the latest technology to outpace their competitors. What better way to do this than offer your client’s digital asset management and Backdrop for photography routing and approval?