In the media cycle, nothing is hotter right now that content. This afternoon at the 2104 User Summit, Jake Athey and Nina Brakel-Schutt took on the beast by talking about content curation as a part of creation, and how Widen’s DAM can help power your publishing.
They didn’t waste time getting the crowd involved by asking everyone to take a photo or short video. Media posted to Instagram with #WidenSummit or sent to a designated email address would join a stylized DAM collection created for the summit.
A few examples below for your entertainment. Of course, in this day and age, a selfie is essential:
Selfie with the Widen photogs at #WidenSummit for the win
A meta view of the user generating content scene:
Exploring UGC at #WidenSummit
Still life table setting, featuring Joe Pulizzi:
Candy and content #WidenSummit
In addition to getting the crowd up and talking, the activity spurred a wave of user generated content, or UGC.
Content curation, according to Athey, is all about storytelling. In the endless quest to engage with audiences and create new content, UGC is a great way to collect and promote your customer stories.
The presenters offered examples of successful UGC like MINI USA and the Wisconsin Department of Tourism’s Fall Color Report. Campaigns like these use a DAM backend create relevant, dynamic images that engage customers by making them the content producers. Those collected images are then shared through DAM either by publishing directly online or being made available to affiliates.
Widen can streamline UGC and enable you to curate content from a wide audience. The closing? “Have fun, be creative, and take advantage of UGC opportunities,” says Athey.
For more info on how Widen can help automate collecting and sharing content across audiences, talk to an advisor.