Guest Blog Post from Amanda Jenny, Widen Client Services Assistant
Lately sports apparel companies have really focused on increasing sales of women’s sporting apparel. Reebok is no exception. About a year ago Scarlett Johansson signed on to design and market an athletic-inspired sportswear and footwear line for Reebok. Her line is called “Scarlett (Hearts) Rbk.” The line can be found in high-end department stores and boutiques in the US, Europe and Asia and targets women between the ages of 16 and 35.
This is definitely new and different for us,” said Reebok president and chief executive Paul Harrington. “This hits the sweet spot of our major women's initiative that I announced in April.”
Reebok has run campaigns with actresses and rappers, while Adidas has paired up with rappers and international designers Stella McCartney and Yohji Yamamoto. Both companies have signed athletes to endorse their products. Together, they have total sales of $11 billion.
Here's a look at some of the latest NFL apparel for women by Reebok.