Reebok Taps into the Children’s Market

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Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services

Reebok International Ltd. has joined forces with women's clothing retailer Limited Too in an effort to reach the "tween-age" girls market.

The partnership calls for Reebok to sell its products in Limited Too's stores, on its web site, and through its catalogue, which is mailed to more than 4 million girls several times per year. The partnership is designed to connect the Reebok brand to trend-setting girls between the ages of seven and fourteen.

"Limited Too is widely considered the retail authority on fashion for 'tween girls," Jan Sharkansky, vice president and general manager of Reebok women's division said in a statement.

Reebok Kid's Apparel

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