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Migrating From a Folder Based DAM System – Sandra De Biasi Podcast

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Sandra De Biasi on the Widen Implementation Podcast

Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi

In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and revamp their asset management. Their previous DAM system relied on folder structures which lead to people hunting and asking around for assets. Changing to a metadata driven system required a lot of upfront work but it has improved asset management for Varian.

“Everybody was a little skeptical in the beginning, having had to endure the previous system,” says Sandra. “But I think it only took about two weeks before I started to hear some really great feedback.” As word spread that the Widen Collective was easy to navigate and reduced the number of steps to share assets, usage of the new system increased.

Episode topics include:

  • Initial fears regarding implementing a DAM system
  • Getting teams trained and prepared for the DAM kickoff
  • Leading groups and managing access during the implementation stage
  • The role of marketing within the Widen Collective
  • Understanding and evaluating integrations between DAM and third-party systems
  • Building a marketing technology map leading to success
  • Who should be the keeper of your DAM system?

Listen to the full episode to learn more about Sandra and Varian Medical System’s implementation and use of DAM.

Listen to the episode

The Widen Implementation podcast is about helping customers prepare for and execute their digital asset management system roll out. Each episode features conversations with a DAM champion who has implemented the Widen Collective. We hope that these podcasts will equip future Widen customers with the tips and insights they need to execute their own successful implementation.

Want to hear more? Listen to the bonus soundbites:

About our guest

Sandra De Biasi has worked in industries ranging from telecommunications to high tech to medical devices. As a marketing communications project manager, she partners with internal teams and outside vendors to streamline processes and expand the capabilities of current applications throughout the organization.  

About our host

Bill Banham is a marketing and publishing professional based in Toronto. He is the founder of The HR Gazette and Iceni Marketing as well as the co-founder of the WorkingTech show and the InnovateWork event series. Bill hosts several CPSA podcast shows on topics including social selling and tech, business strategy, and sales strategy.

Topics: DAM, Widen Podcast, DAM Implementation

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