There have been several varying and contradictory reports published regarding the adoption rates of Software as a Service (SaaS) in the SMB market. While a department, or enterprise as a whole, won’t make a decision based strictly on overall adoption rates, it helps in know whether or not a particular technology is valid when considering options for marketing and creative support.
According to Kate Evans-Correia, News Director at SearchSMB.com, recent growth of adoption rates in the SMB market can be attributed to increased security measures by SaaS providers, as well as a payment and management structure that mirrors SMBs much closer than legacy applications. (Article)
In Evans-Correia’s research regarding SaaS adoption, Jeff Kaplan, managing director of THINKstrategies Inc., had some comments regarding this growth. “Indeed, the ability to pay for capabilities as needed is the main factor encouraging SMBs to use the remote software delivery model. Adding new users without difficulty and easing the workload of the IT staff are factors nearly as important for medium-sized businesses.”
With the adoption rate growing and an expected market growth of $19.3 billion by 2011, the time has never been better to support marketing and creative departments with a digital asset management (DAM) solution. While early adoption raises red flags for some, enterprise content management and brand integrity are always going to be vital to an organization, no matter what technology is powering those initiatives. The quicker the adoption of SaaS will lead to further integration with other SaaS applications within the organization, leading to a ever-growing ROI…and that’s something everyone can get behind.