I had the pleasure of speaking at the 7th annual AMA marketing conference in Madison yesterday. My co-worker, Al Falaschi, and I presented our company’s annual conference – the Widen Summit – as an example of how to generate great marketing content before, during, and after a live event.
But what exactly is content marketing? And what is the tie between live events and content marketing?
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately to drive profitable customer action. As Al pointed out in our presentation, the key word here is “consistent.”
Live events are a huge opportunity to curate, cultivate and create content that can be shared with others and provide a memorable experience about your organization. You can pull enough content from hosting one event to share meaningful information with your audiences all year long – consistently.
Here’s what you will learn in this presentation:
- How to define content marketing
- Why live events are important to your marketing mix
- The four stages of the event content cycle
- The golden rule for reusing content - create once, repurpose 15 times
- How your customers can become your best content
View or download our presentation today! Then utilize these content marketing tips at your next live event.