Taking live events and content marketing to the American Marketing Association

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How Content Marketing and Events Work Together

I had the pleasure of speaking at the 7th annual AMA marketing conference in Madison yesterday. My co-worker, Al Falaschi, and I presented our company’s annual conference – the Widen Summit – as an example of how to generate great marketing content before, during, and after a live event.

But what exactly is content marketing? And what is the tie between live events and content marketing? 

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately to drive profitable customer action. As Al pointed out in our presentation, the key word here is “consistent.”

Live events are a huge opportunity to curate, cultivate and create content that can be shared with others and provide a memorable experience about your organization. You can pull enough content from hosting one event to share meaningful information with your audiences all year long – consistently

Here’s what you will learn in this presentation:

  • How to define content marketing
  • Why live events are important to your marketing mix
  • The four stages of the event content cycle
  • The golden rule for reusing content - create once, repurpose 15 times
  • How your customers can become your best content


View or download our presentation today! Then utilize these content marketing tips at your next live event.

For more great resources, visit our resource library on widen.com. Or, to talk about how a DAM system can leverage your marketing content, contact our DAM advisors.

Topics: Events

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