Ten takeaways from the 2014 Widen User Summit

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Top 10 takeaways from the 2014 Widen User Summit

The 2014 Widen User Summit ended yesterday, and most of the attendees are back in their offices sorting through emails and getting back to everyday life. Whether you were part of the excitement this year or not, here’s a list of top ten takeaways from the User Summit.

1.  Engage your audience. This is a must for marketers and creatives of all types, and it rings true for learners too. Presentations were designed to get people talking, moving, and even snapping selfies.

2.  Have a strategy. Joe Pulizzi brought this up in reference to content marketing, but really, it applies anywhere.

3.  Get data on your assets. The Media Collective has built in functionality for you to know how and where your assets are being used. Data like that can help inform future content creation, management and distribution and provide your DAM users what they need.

4.  Managing time makes managing assets easier. The session “DAM Time Management” used case studies and customer presentations to provide tips on how to make the most of your system.

5.  Take your assets on the go. Mobile capability for Media Collective is available and can be a powerful tool for meetings, trade shows, and maintaining your DAM.

6.  “Your site is only as good as the metadata entered.” This quote from the “Mastering Metadata” session has been tweeted and repeated since the Tuesday session.

7.  Collective integrations easily tie into popular programs - with infinite capabilities. It came up in “Powering Creative Operations” but the truth is that people across an organization can benefit from Widen’s partnership with productivity, design, and proofing software.

8.  Expect the unexpected. I am pleased to report that this year’s summit included a Bruce Lee video, footage from a Widen corn eating contest, and a live comedy act we'll refrain from saying more about.

9.  Take the leap. Dealing with digital assets can seem overwhelming. After two and a half days of hanging out with people who are on the front lines of managing their organizations rich media, implementing a DAM is the way to go.

10.  Have fun! The summit was full of knowledge-sharing, networking, and fun times had by all. This year’s theme “Build. Grow. Connect.” was heavy on the connect, with social events and group work that helped people meet and discuss things informally.

Check out this blog post for more great customer reactions and testimonials from the 2014 User Summit.

If you didn’t make it to the summit this year, don’t worry! We’ll be bringing content to you through posts, webinars, and more. And of course, there’s always next year.

Topics: Events, Widen Summit, Content, Marketing

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