The DAM Middle Class

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Guest blog post from Sean Banahan, Widen Area Sales Director

I am a big fan of Theresa Regli’s blog on Digital Asset Management.  As an analyst for CMS Watch, Theresa has some great insight into the DAM space.  Her most recent blog describes the lack of what she calls a “Middle Class” DAM software solution.  Theresa points out that an empty gap exists between smaller desktop solutions with price points under $5,000 and those enterprise solutions offered by companies like North Plains and Interwoven that cost hundreds of thousands of dollars.  With the lack of options available to them, more and more companies are looking to hosted services – like the one offered by Widen – as the answer.  This is because SaaS solutions do not force customers to choose between functionality and price. 

Widen’s DAM platform and optional modules are web based, scalable enough to store terabytes of data, offer role-based security and a host of features to enhance our customers’ existing digital media workflows.  Best of all, we can help our customers get a basic system up and running in two weeks for a fraction more than what they are paying for small desktop based workgroup systems and ongoing costs are based on how much you use it.   In fact, it’s my opinion that enterprise software only exists today because of outdated fears around performance, security and ownership.  Almost all of the large CMS and DAM software providers have made efforts to get into the hosted game recently in a race to follow their customers and stay relevant.  I have commented on this trend in my earlier blogs but wiser analysts and industry specialists have predicted the trend for many years now.  If you’re interested in learning more about the DAM space in general, I would recommend checking out Theresa’s blog.

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