Social media has become such a buzz phrase that many people wonder whether social networks are truly as big a deal as the hype implies. Ever since Facebook, YouTube, and Twitter appeared on the Web, marketing media has been flooded with opinions on how and why they’re such powerful tools.
So what's the real deal about social media? Is it truly that important for marketing?
Although the hype sometimes fuels the ongoing conversation about social media, there are good reasons to take it seriously. Here are four reasons why social media can be a great part of your digital asset management workflows:
Cost — No matter what tool you’re considering using, you know you need to get some kind of ROI. The higher the cost, the more difficult it is to justify the investment. Although the time spent on campaigns costs money, the social media tools themselves are free. A DAM system with built-in social tools can help in this regard by making it easy to quickly publish and share digital assets on social media sites.
Audience size — Because social media have become such an integral part of the way people communicate and stay informed, the audience potential is enormous. Effective marketing to large numbers of people in various regions requires the type of simple publishing that comes from social media and easy access to organized assets that is provided by a good DAM system.
Word-of-mouth — It's hard to think of better marketing than having clients tell their friends and family about your brand. Social media platforms promote word-of-mouth marketing by encouraging people to connect and communicate with other users. Digital asset management tools make it easy to share your assets with users and thus encourage conversations about your brand.
Multimedia — Sharing everything from images to video content adds versatility and power to your message. A good DAM system is a big help in this regard, with automatic file conversions and easy publishing streamlining much of the social marketing process.
To see how DAM software can work with social media platforms, request a demo of Widen’s SaaS DAM system.