Brooks Sports is an American running company that designs and markets high-performance men's and women's running shoes, apparel and accessories in more than 60 countries worldwide. We recently had a chance to run sit down with Amy Clerget, the global admin of the Brooks Media Collective site, and talk about how their digital media management has changed since implementing a DAM solution.
Prior to DAM, Amy says that 85% of her day was spent filling requests for assets. She wasted time trying to find assets and and then delivered them by any means necessary. She jumped from multiple computers and hard drives, to multiple digital delivery platforms trying to accomplish these tasks. There was zero organization. “Looking back, it was insanity,” she said.
Now that they have a DAM system in place, the rule is that every single asset goes into the system. If Brooks is on it, then it’s in the DAM system. Everyone in the company that’s involved in the digital asset pipeline uses the DAM system - from photographers, to creatives, to executives and salespeople. She explains a great example of how they use Widen’s user-governance structure to make sure only the right people get access to the right assets at the right time.
Another game changer for them is the ability to upload one file to the DAM system and convert to other formats on the fly as needed.
Because visual assets are so important to Brooks, the DAM system has become an integral tool to help them carry out their mission to inspire everyone to run and be active.
It’s not often the word “bacon” makes it into a video about DAM, but Amy did it. She gives an example of a situation where DAM analytics “saved their bacon.” They sent out materials for a new catalog that had an error in it that was potentially very costly. Using the analytics tools in the Media Collective, they were able to quickly identify where the materials were used, upload a new version of the asset and alert everyone of the change. This situation happens everyday at organizations everywhere … so that’s a lot of bacon that could be saved. Don’t waste your bacon. Get a DAM!
Implementing a DAM system can seem like a daunting task to a new admin working alone, but Amy explains how Widen’s staff was amazingly helpful to her while she was going through the implementation. Being able to bounce ideas off our patient and helpful support staff helped Amy form a cherished relationship with her DAM vendor.
Amy has a unique explanation of how Widen fits into her life. She says, “Much in the way people would perceive a Brooks [shoe] over a Nike, that’s how I feel about Widen. We’re more down home and want to relate to you on an individual level.” She notes the care that we put into all of our communication and educational materials. It all boils down to the relationship she has formed with us, which has allowed them to get more out of the DAM system than they ever could have imagined.
As you can see, Amy is very energetic and full of life. She attacks any challenge in life with vigor and determination. Because of that, there’s a good chance Amy would have succeeded with duct tape and a toothpick, but we’re really glad to have her and Brooks as part of the Widen Media Collective family.