At the inaugural Widen User Summit in Madison a few weeks back, Lisa Gauvin - an associate marketing manager at the Yankee Candle company - talked about the time savings the Widen digital asset management solution has provided to their marketing operations.
The digital asset management ROI model for Yankee Candle is summarized with a before and after illustration showing an average of 10 days saved per request for images. Before Widen DAM, Yankee Candle’s process for fulfilling requests for image assets took anywhere from eight days on average to 15 days on the other extreme depending on the complexity of the project.
After the Widen digital asset management solution was put in place, Yankee Candle had this process down to less than 10 minutes. The key value the Widen DAM solution has brought to Yankee Candle company is that it allows for simple, self-serve access to the exact files that Yankee Candle dealers need to carry out marketing campaigns, advertising and promotions. Nevermore is it resting on the shoulders of a single traffic coordinator to fulfill manual requests via CD shipments. As you can imagine, the reduction in labor and consumables (CDs, DVDs and shipping materials) provides for a significant hard-dollar cost savings as well.
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