Video has proven to be one the best tools — if not the best — for communication and promotion. Its ability to convey and elicit emotions is without equal. So it’s not surprising that video is now the number one form of media used in content strategy, overtaking blogs and infographics.
And while demand for video is expanding, so are the tools to take high-quality video. Cameras in today’s smartphones have better video capabilities than professional cameras had as little as 10 years ago. With the right knowledge they can yield extremely high quality results — without a George Lucas-level budget. Let’s explore four areas where the right tricks and tips can help your videos look professional and achieve the desired impact: