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DAM Survey Questions for Collecting User Feedback

by Courtney Roe, March 7, 2022



Keeping a digital asset management (DAM) system running smoothly requires continual maintenance. And gathering user feedback on what’s working, and what’s not, is an important part of any DAM maintenance strategy. One way to gather feedback is a user survey, which offers quick responses and an easy way to review and organize data. Another option is a focus group, which provides a more conversational opportunity for feedback. Either way, soliciting feedback from your users is a crucial part of DAM governance. 

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Topics: DAM

Using Digital Asset Management Integrations

by Nate Holmes, February 17, 2022


A digital asset management (DAM) system is a powerful tool on its own. Acting as the foundation for content, teams rely on their DAM solution to centralize assets, collaborate across teams, provide secure access to collateral, and so much more. So there’s no doubt that the business case for DAM is there. But many teams are extending this value even further through digital asset management integrations

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Topics: DAM, Integrations

9 Benefits of Digital Asset Management in 2022

by Molly Hamm, February 1, 2022


Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue. It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

DAM technology benefits are often based on different use cases — you can read about how Widen customers are using their DAM system in our case studies.  But across the wide range of ways that DAM systems are used, we've found these nine benefits to be universal.

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Topics: DAM

Applying the Scientific Method to Marketing Analytics

by Nate Holmes, January 18, 2022


Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore how to gain actionable insights from your data.  

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Topics: DAM, Marketing Insights, Content Analytics

DXP and DAM Improve the Customer Journey

by Jake Athey, December 21, 2021


People expect a consistent and relevant digital experience from their home office to every place they bring their smartphone. Your customers might encounter you on a website, app, chatbot, social platform, customer portal, in-store kiosk, digital stadium billboard, and wearable all in the same day. And they’ll want each of those experiences to reflect any interactions they’ve had with you since they woke up and drank their morning coffee.

To create this kind of customer experience you have to get your content and customer data to interact with, update, and trigger personalized events in real-time across all of these channels. Integrating all the required marketing technology (martech) solutions to make this possible is one of the biggest challenges all brands face. That’s why companies across all industries are turning to a combination of digital asset management (DAM) and digital experience platforms (DXP) to power their ever-evolving customer journey.

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Topics: DAM, Integrations

4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, November 16, 2021


Smart businesses of every kind know that they need a content strategy to create a stellar customer experience and succeed in today’s information-overloaded world. They need a guiding beacon, a North Star that’ll steer the development, delivery, and management of their content.


In this simple, four-step guide, we’ll share how to develop a content strategy plan that will help you make the most of your content. By asking the right questions, creating quality content, and leveraging useful tools like a digital asset management (DAM) solution, building a content strategy doesn’t have to be elusive!

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Topics: DAM, Content Strategy

Five Telltale Signs That You Need a DAM System

by Nate Holmes, October 21, 2021


Deciding to invest in a digital asset management (DAM) system is a big decision. If your content operations are minimal and a simple file-sharing tool does the trick, that may be a cost-effective way to go. But as your organization and content needs evolve, you’ll likely need a more robust solution. So, how do you know when it’s time for a DAM system? While the answer is different for every organization, here are a few telltale signs to look for.

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Topics: DAM

What's the Difference Between PNG, JPEG, GIF, and TIFF?

by Nate Holmes, October 8, 2021

The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer. But having a basic understanding of common file types — and when to use them — is a good skill for any marketer to have.

Let’s start by taking a look at four common file types: 

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Topics: Creative, DAM

DAM ROI: The Business Case for DAM

by Jake Athey, October 5, 2021


If you manage content, brand, or marketing operations you have a wide range of business needs for using digital asset management (DAM) software. Sometimes it can be hard to justify the new or continued investment in technology, but the return on investment (ROI) for DAM is there. It can help you streamline content operations, protect your brand, and overcome e-commerce content challenges.

Of course, everyone knows money will be saved if you can “overcome content challenges,” but how much? You need to be able to calculate the ROI for your DAM investment to show how it supports your strategic initiatives. Before we show you a few ways to calculate ROI for DAM, let’s start by building a business case. 

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Topics: DAM

Migrating Content to a New Digital Asset Management System

by Molly Hamm, September 29, 2021


Managing content is complicated. Keeping track of where files are stored and which version is the most current can be a time-intensive challenge. Storing files in a central platform, like a digital asset management (DAM) system, can help teams keep content organized and easy to access. 

But not all DAM systems have the same functionality. Perhaps you’ve been using a DAM system for several years but it hasn’t scaled with your business growth. Or maybe it doesn’t integrate with your new marketing technology. Or it could be that you need better customer support across your global offices. Whatever the reason, if you decide to switch to a different vendor you’ll need to migrate content from your existing system to a new platform — which is no small task! Let’s explore how you can set yourself up for success.

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Topics: DAM

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