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Earning Trust, Gaining Credibility, and Other Lessons From the 2019 Widen Summit

by Courtney Roe, October 21, 2019

Building trust is tricky. And as the saying goes, trust is hard to earn but easy to lose. So what does that have to do with digital asset management (DAM)? A lot!

Each year, the Widen Summit focuses on concepts that are key to DAM success. 

In 2017, we honed in on what it takes to set better goals. Expanding on that in 2018, we learned how to tackle those goals using a strong strategy framework. This year though, we took a step back to realize that in order for people to believe in your goals and strategy, you need to first earn their trust. And this theme carried throughout our three days together — taking center stage in workshops, sessions, and keynotes. 

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Topics: Events, Culture & Company, Widen Summit, Best DAM Contest

Go mobile with the Media Collective app

by Widen Marketing, October 15, 2014

Here’s a scary fact: more people have mobile phones than toothbrushes. Jake Athey and Craig Squire started off their mid-morning User Summit presentation on “Going Mobile” with that thought, but don’t worry, it got better.

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Topics: Events, Widen Summit

DAM Stat of the week from 5.11 Tactical Series

by Jake Athey, October 11, 2012

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Topics: Events, Customer Stories, Marketing

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