Interview between Mark Davey of the DAM Blog and Alex Struminger, Executive Project Manager—Internet, Broadcast & Image Section at UNICEF, Division of Communications
Listen to Podcase Segment 4 (4:28) | Listen to Full Version (28:23)
The Next Iteration of the WeShare DAM System
Mark: All right. When I met you we were at the Createsphere Conference in New York, Alex, and we were talking about the future technology in terms of rich media and how rich media can help educate people in these situations about the work you do and the problems that are there, where are you seeing the sort of next iteration of the WeShare DAM in respect to rich media?
Alex: Well, as I was saying before, I think there's an intersection that’s been happening for really the last five years between video, which is very high resolution, rapid transfer of information that you can only attain through sound and moving pictures. If I do a well-produced and well-written video and I can get my idea across to you in a minute or two, then that's way better than all of the text writing I can do or trying to describe it to you personally. I can get all sorts of information about the place, about the atmosphere, I can get an emotive message across… it’s just much, much richer.
And the intersection of that high resolution, quick transfer medium of video and the internet which has really come to life in the last five years is where we find ourselves now. So on YouTube we've got a channel. We embed the YouTube player in our webpage. Through the internet make the DAM available to all our offices, and they can download the file in broadcast quality. They can download it along with a script, audio track, not the background noise, but the audio they can translate into their own language and lay that on top. We can give them the B-roll, which is all the extra shots, so they can manufacture their own video if they want to.
And they're also going to get it in QuickTime, or a Windows Media file, or a Flash version, so they can do all the same things there. So the whole idea is to give them a lot of latitude to work with the material, we make it available as fast as we can and in as many different formats as we can. And then they can get it out on their platforms as well.
There's a lot of activity on Facebook. We've got you know, just a week ago we passed the 400,000 friends mark on Facebook. Then last week I heard that we picked up another 40,000 friends in just one week. So the social media platforms are scaling very quickly. And they're very accommodating to video.
The idea of the video we produce is a very simple format—it’s a two-minute news-style story. We use people who have a journalism background to write the stories and produce them, and you come into a situation like Haiti for example. And you have the opening scene sets up here's where you are, here's what’s happening, here’s the disaster that is happening in Haiti, here's Port-au-Prince, here's a UNICEF field worker giving food or giving medical care to a child. Come back out, this is what we're doing about it, and that's the way it is, final shots, thanks for watching, you've been watching UNICEF television...all in two minutes.
Great deal of information, great deal of emotive connection with the problem, you can see for yourself, you can see the child, which makes the emotive connection for a lot of people. People that we've found have a hard time connecting with disasters and trouble happening to large populations, but when it's brought down to an individual or small group of people they get much more engaged in it. So that's where the emotive qualities of video help you get comes in.
-END OF SEGMENT 4-
Listen to More UNICEF Podcase Study Segments:
- Part 1 – The First Attempt at DAM and Getting Started with DAM a Second Time (5:13)
- Part 2 – Building User Adoption with Widen SaaS DAM and Managing Video Assets for Global Humanitarian Aid (6:40)
- Part 3 – Leveraging Social Media for Video Distribution and Using the Widen DAM Service for Global Scale (3:54)
- Part 5 – Making the Video and Getting the Word Out with WeShare (7:10)
Check out the related blog post: UNICEF Uses Video and Digital Asset Management to Promote Global Humanitarian Aid