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What 300 million images per day on Facebook tell you about DAM software

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Last year, Facebook released image upload statistics. An incredible 300 million photos were uploaded and shared on Facebook every single day.

It’s also a reminder of the many learning and marketing opportunities to be found on Facebook and the ways in which image use on this social platform is related to digital asset management programs.

The need for an efficient, user-friendly DAM system - The fact that so many images are uploaded to Facebook tells us that people love sharing photos. Digital asset management software is an essential part of making your brand a part of that exchange by greatly reducing the amount of time it takes to find appropriate, brand-consistent images, video content, and other media. A good DAM system will also minimize time spent on formatting by including tools that automatically reformat assets according to parameters you define (like posting on Facebook or YouTube).

Cloud-based digital asset hosting - The large numbers of videos and images required for effective marketing on Facebook also require an equally large amount of space. Since storing a huge digital asset library on in-house servers is a disaster just waiting to happen, and takes the IT department away from more productive tasks, some form of cloud-based hosting seems to be the best option. A Web-based DAM system makes it possible to manage thousands of assets for marketing on Facebook while removing concerns about system slowdowns and IT expenses.

How customers use Facebook and how they manage their assets - In addition to marketing on this massive social site, it can also be studied to see how customers are using it and their images. Results of such studies can provide insight into more effective Facebook marketing strategies and the development of DAM system tools.

Take a free trial of a cloud-based, Widen DAM system to experience DAM developed for effective social media marketing.

Topics: Content, Marketing

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