DAM = Digital Alligator Management
Let's say you build a big red barn. It's huge. Like the size of the Superdome. And instead of cows, you fill that barn up with alligators. Big ones. With big teeth. They are all over the place, just running free. Now, it is your job to maintain that barn. In addition to knowing the ins and outs of barn maintenance, don't you think you should know something about how to handle all those alligators inside so you don't lose a limb each time you go inside? You should know how to organize them in cages, how to feed them, care for them if they get sick, and how to handle them with the proper equipment. You need to know how to speak their language. Hey, alligators just need a little love.
That scenario is a little like some digital asset management companies that want to sell you some off the shelf software (the barn), but they really don't have any experience with the assets (the alligators) that are contained in their systems.
UPS says "What can BROWN do for you?" To play off that theme, I'll ask, "What can RED do for you?" (Widen's logo is red. But you knew that already.) So what can Widen do for you? Well, to put it simply... We know all about alligators. We've been raising alligators for over 60 years. Okay, enough about alligators already.
What can RED do for you?
What should your digital asset management provider know? They should know about your digital assets. They should be experts in digital photography and photo composition. They should be intimate with color management and color conversion methods. They should know how to construct a solution that is built with assets that can be repurposed for different media. They should live with Photoshop jockeys that know all about color retouching and image manipulation. They should have intimate knowledge of rich media and video asset management. They should possess a broad range of prepress and premedia services. They should breathe digital asset optimization. They should live digital asset workflow management. They should be all about catalog production services. Your digital asset management solutions provider should know how you work with those digital assets because they have been doing just that since the Truman administration! (Well, okay the assets were analog back then, not digital. But you get the idea.)
So it's not just DAM software as a service that Widen knows. Or brand management. We know that very well. But we also know content creation, production, photography illumination, manipulation, alteration, rasterization, conversion, color reproduction, composition, pagination, resolution and optimization. We understand how important your digital assets are to you because we live with them everyday.
Okay, I have to take off my sales and marketing hat and put on my Alligator wrestling boots and big kevlar gloves. it's time to feed the little digital assets. They grow up so fast, don't they?