What's ahead for Widen digital asset management in 2015

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We recently contributed to Jeff Lawrence’s two-part CMSWire article, titled “A Sneak Peek at DAM's Roadmap for 2015 and Beyond.” It previews some of what we’ve got cooking for 2015 and outlines our place in the DAM product landscape.

In honor of this being David Letterman's last year hosting “Late Show With David Letterman,” we give you a top-ten list of focus areas for the Widen Media Collective as we begin the new year.

1. Advance the "1 internet, 1 file" mantra. We’re putting an emphasis on sharing and linking assets. This maintains a connection to one master file across all digital experiences.

2. Management level visibility and control. This is made possible with content-level analytics. Content, marketing, and business managers can see the value of content, monitor its usage, and control its connectivity and circulation throughout the asset lifecycle.

3. Tracking where assets are being used, shared, and consumed. Analytics within DAM and shared with other reporting interfaces round out content metrics in parallel to web content management and other marketing experience technologies.

4. Cloud takeover. As the primary, sought after delivery platform for organizations of all sizes, cloud-based DAM offers greater scale, integration potential, and interchangeable flexibility.

5. Usability is the number one factor in adoption. Ease of use, intuitiveness, friendly, and familiar UI/UX drives successful user engagement, change management, and adoption over time.

6. Integrations make DAM a key component to the marketing tech stack. More and more organizations are seeking to connect the master DAM library with other marketing experience and content technologies where assets are put to use.

7. Collaborative content experiences within context. An environment that promotes collaboration enables the next level of asset engagement by enabling brands and customers to capture, contribute, consume, and share relevant content of all types within the context of brand experiences.

8. Assets are collected and discovered outside DAM systems. Branded portals and collections extend the value of one system across all constituents, both internal and external.

9. DAM is realized as a necessary driver to the content-powered marketing experience movement. Content with context drives action across all channels.

10. DAM must collect the data to serve the geeks. Data geeks, metadata geeks, and marketing decision makers can benefit from usage data. It can guide future connections and decisions.

We’re excited to show our evolution with the newly-released Media Collective version 8.0 and we’ve got many more new things planned to come throughout 2015. 

Request a demo to see the new content command center in action!

Topics: Content, Product Updates, Marketing

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