At Widen, we get all kinds of companies knocking on our door. Over the last few years, many of these companies turn out to be other businesses in the same space who are drawn to our content. From white papers to webinars, competitors are downloading the content that Widen creates about digital asset management. What do we think about this? Why, we’re flattered! After all, we create and sponsor some of the best content about DAM and marketing that’s out there, so it’s no wonder our competitors see the value we provide.
In truth, Widen is happy to share. Great content builds awareness of the value of DAM, period. And, the more people sharing good content in the industry, the better.
Here’s a snapshot of who’s been accessing Widen content the most:
In addition, there’s a growing list of “ghost” print providers who want to resell or develop their own digital asset management solutions and use Widen’s resources for a guide in best practices.
After downloading our DAM Decision Guide, one very prominent competing DAM solutions provider even sent a note to our adviser team and said their product marketing guys don't have anything like it!
Think we could create content together? Let us know. We’re always up for a challenge and always interested in sharing the learning.