Request demo
Try it now

Widen and Hootsuite Launch Integration to Help Teams Get Their Content to Social Channels Faster

by ,

Widen and Hootsuite integration

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

There’s no denying social media is fast paced. To keep up, your content needs to be ready at a moment’s notice. You don’t have time to sift through all of your assets to find the perfect on-brand image to complement your post, download it, then re-upload into a new system. And with the new Widen Collective® and Hootsuite integration, you no longer have to.

Combining the power of the Collective and Hootsuite allows social media creators to easily search for assets in the DAM system without ever leaving Hootsuite. It also helps social teams save time and avoid the bottleneck of asking a designer to retrieve brand-approved content from the DAM system.

Widen and Hootsuite search functionality

“There was a small but inconvenient gap between our systems,” said Chris Schroeder, product manager at Widen. “While downloading and re-uploading a file doesn’t seem like a major hassle, some of our global customers deploy hundreds, if not thousands, of assets per week across the world. At that scale, a little disconnection can add up to a lot of wasted time and frustration. This integration solves the problem.”

Additionally, Hootsuite customers can still crop and resize DAM assets inside the platform to accommodate various social channels, while Widen’s permissions and governance system ensures that Hootsuite customers only access finalized, approved content for social media.

Widen and Hootsuite integration

Most social media teams use several martech platforms to commission, create, proof, and deploy new content. The teams at Widen and Hootsuite discovered that many customers were running their platforms in tandem and saw an opportunity to create a great customer experience through an integration.

“Both Widen and Hootsuite are in the business of helping customers tell compelling stories with visual content. It was natural for us to partner up and help social media teams do their work faster and more effectively,” said Greg Perotto, VP of Corporate Marketing at Hootsuite. “We’re glad to bring this integration to our customers to help them succeed with social.”

Speak with an expert to learn more about how the Widen + Hootsuite integration can work for your marketing team and organization.

Topics: MarTech, Integrations

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

Top DAM solutions

Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

Get the report


The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

Get the toolkit


Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

Get the white paper

Are you ready for a DAM solution of your own? Request a demo