We often talk about the technology that we offer, but we do not talk about the industry specific solutions that we provide. Hence, I’d like to provide a look at the apparel marketing technology we provide with our digital asset management software and premedia digital sampling services.
Widen works with several apparel brands that have a need to respond to hot market demands and foster effective methods of communication between internal workgroups and external sales channels. Widen has helped apparel manufacturers accomplish the goal of "first-to-market" with our best-in-class marketing software. Here’s how Widen apparel marketing technology has helped a number of reputable apparel brands:
- Manage and track vendors, images, versions, design specifications, digital assets, marketing collateral, and users with simple online tools to maximize product marketing ability, efficiency, and targeting.
- Market products and gather time-sensitive feedback without mass producing physical sample orders to cost-effectively anticipate demand.
- Increase wholesale channel efficiencies with real-time collaboration and immediate distribution of promotional materials.
- Improve target market frequency and reach with self-service, "hands-free" access to images and promotional materials.
- Improve sales cycle timelines with accurate product representation across print and web mediums.
- Optimize margins with pre-market analysis tools and digital sales collateral to market products before physical availability.
- Enforce brand consistency across all sales channels and marketing affiliates with official product images from one master tracking system.
- Securely offer digital product samples, promotional collateral and technical specifications to online retailers at a moment’s notice.
- Gain the competitive edge with quick response tools to changing market conditions—buyers, sellers and technology.