Gartner reports that “managing marketing assets and scaling content operations are top priorities for marketing leaders today, which is driving increased investment in digital asset management (DAM) platforms.”
In addition, “the need for improved management of content assets grows ever more pressing, thanks to increasingly visual marketing experiences, experimentation with new formats, and the pursuit of real-time personalization across channels at scale.”
Gartner has published the Market Guide for Digital Asset Management to help organizations “define key DAM requirements and navigate a complex landscape.” The report recommends that marketing leaders responsible for management marketing content should “clearly define their DAM use cases, and solicit feedback from key business and technical user groups early and often...Assess shortlisted players based on technical and business fit, as well as user experience. Evaluate how deployment options, capabilities and licensing models match your preferences and needs.”
Widen is proud to be named a Representative Vendor in Gartner's June 2018 Market Guide for Digital Asset Management. The report lists 19 digital asset management (DAM) vendors selected to provide buyers with an understanding of the market and its offerings.
According to Gartner’s Market Guide, “marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.”
We’re proud that Gartner has selected us as a Representative Vendor for the DAM market. The Widen Collective offers an elegant solution for marketers who face the challenges highlighted in Gartner's report. Our platform spans across brand management, content lifecycle management, and creative management, serving 425,000+ people at over 600 influential brands around the world.
The Widen coverage demonstrates how we have been responding to the market trends of DAM serving as the central source of truth for digital assets used across omnichannel customer experiences, coupled with a strong commitment to customer service and the user experience.
The Widen Collective combines core DAM functions with brand portals, customizable templates, marketing work management, and content analytics with a simple, unified user experience.
Widen’s metadata and taxonomy support can be augmented with a choice of up to four AI image recognition services for auto tagging, including Amazon Rekognition, Clarifai, CloudSight, and Imagga. Customers can apply this technology to further train the AI on business-specific meta tags.
The Collective platform plays nice with others featuring extensive integrations within upstream creative workflows with Adobe Creative Cloud, Workfront and more, as well as downstream customer experiences including Sitecore, Salesforce, and Hootsuite. The Widen Collective platform also has a flexible API for custom integrations.
Widen’s business is built on decades of providing strong customer support and professional services to drive adoption and help with change management during and after implementation. Widen aims to be the be part of our customer’s day, every day.
To learn more about why Widen was named a Representative Vendor, Gartner clients may
download the report here Market Guide for Digital Asset Management.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.