That might not sound like it makes a lot of sense, but it’s true. Considering the typical use case for DAM systems, we expect established ad firms and multinational corporations with juggernaut marketing divisions to not only know DAM inside and out, but also to have settled on the ideal solution for managing their digital asset library. And yet, time after time, we see marketing professionals and IT experts come to Widen from some such organization that just can’t go on any longer with its dated system of external drives and seat-of-the-pants permissions protocols.
Similarly, we're often surprised by the steady stream of (what seem like) unlikely sources of insight on digital asset management tools: from independent photographers moonlighting as metadata geniuses to churches’ in-house multimedia gurus, it seems that I, at least, come across the most useful information in the unlikeliest of places.
If there’s a single take-away here, it’s this: DAM events are worth it.
Unless you know the stuff inside and out yourself, you shouldn’t assume that the people around you—even your technologically omniscient IT people—are DAM authorities. Sure, some people could assign metadata and design the perfect categorization structures in their sleep. For the rest of us mere mortals, though, there’s always something to learn, something to consider, and something to act on at these events.
That’s why Widen’s sponsoring Henry Stewart Events’ DAMCHI, a September 13 DAM conference in Chicago. On Sept. 12, there will be a DAM tutorial titled “Fundamentals of DAM: The Technology In-Depth” led by The Real Story Group’s Theresa Regli.
Full details are available here. If you register and use the promo code WIDEN100, you’ll get $100 off the price of registration.
If you don’t have a DAM system in place, this is a great opportunity to find out what you need and narrow your vendor search. If you do have a system in place, you might still want to check this out. It’s always good to make sure you know what else is on the DAM market.