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Widen’s 2016 year in review

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Widen 2016 review

Customers, partners, friends, and colleagues, thank you for making 2016 another DAM good year! It’s community that fuels the Widen Experience, our vision for delivering marketing and content technology. We thank you for supporting that vision.

Just what is the Widen Experience? Watch our story for a little awakening.

For our year in review, we’d like to share some highlights from 2016 and then give you a preview of our plans for 2017.

By the numbers

We welcomed over 100 new customers into the Widen Collective family. Our digital asset management (DAM) and content marketing solutions have expanded far and wide, now serving 300,000 users across 500 organizations in 197 countries.

Now 112 strong, our team welcomed 26 new employees who focus on innovation, support, training, and other vital areas of the customer experience.

Customer satisfaction remains our #1 priority, and we proved it with a 12% increase in customer loyalty measured by our Net Promoter Score of 48.


In 2016, we received several honors from the DAM industry. We became the highest-rated DAM solution on Top Ten Reviews and the most recommended enterprise DAM solution on Capterra and G2 Crowd. We thank you for sharing your Widen Experience on those platforms. We also thank the analysts at Forrester and Gartner who recognized Widen for our contributions to the growing DAM space.

Product advancements

We furthered the Widen Collective’s mission to connect content across the marketing workflow, from ideation to insight. Throughout the year, our research and development teams worked with you to advance Insights, our content analytics app.

2016 was also a big year for new DAM integrations, including connectors with Salesforce, Sitecore, and Adobe Creative Cloud. Our latest API capability, the Instant Search Connector, now enables you to embed a mini DAM interface in third-party apps. Most recently, hundreds of you generously gave us feedback on our Portals and Workflow apps, as well as our Templates app, which will be released in early 2017.

UX and research

Our product advancements reflect an increasing commitment to user experience (UX). We understand that usability is a top driver of software satisfaction, and for that reason, we’ve expanded our talented team of content strategists, interaction designers, and researchers. We aim to remove every barrier to creating, finding, and sharing content.

Service advancements

Top tier customer service was, is and always will be what Widen is known for. In 2016, we grew our team of customer experience managers, onboarding coaches, and central support team. We also rolled out new video training courses in Widen University. Our service offerings now span everything from content production and strategy to implementation, workflow consulting, user engagement, and DAM cleanup and administrative services.

Community growth

Our service philosophy depends on great customers who enrich the community with their knowledge, experiences, and camaraderie. The fifth annual Widen Summit brought 200+ DAMsters together to discover their DAM adventure.

In addition to the Summit, 100+ customers from coast to coast rallied to join us for the launch of three regional Widen Workshops in New York, Chicago, and Los Angeles. We also connected with customers at the top DAM and MarTech industry conferences throughout the year.

For those who wish to connect more regularly, we’ve launched a new Slack community for Widen Collective DAMsters.

Brand building

We’re building the Widen brand of passionate problem solvers who are creative, collaborative, and supportive. In 2016, we launched the revamped to represent our purpose. We also released the 2017 Widen Connectivity Report, the first research project to examine the meaning of connectivity, a central theme for our brand. Other brand-building highlights include our DAM champs series on, a new book by Widen developer Ray Nicholas, UX Insights from Widen UX Director Libby Maurer, and Widen CEO Matthew Gonnering’s presentation at TEDx Madison.


For two years running, WorldBlu has certified Widen as a freedom-centered workplace™. The WorldBlu community voted us a Top Practice: Fairness + Dignity for our efforts to employ people with developmental challenges in partnership with Madison-based Community Support Network.

“Madison Magazine” also named us one of the area’s best places to work for the second year in a row.

Carrying on our perpetual giving, we recently partnered with Big Brothers Big Sisters of Dane County to provide gifts for families in need. Our Community Care team lead this effort and continue to lead all the ways we give back to our community.

2017 preview

So what’s ahead for Widen in 2017? These are the top areas shaping the Widen Experience of the future.

  • Widen Eudaimonia: Multi-dimensional wellness for each individual applied within a culture of organizational democracy.
  • Widen relationships: Meaningful engagement with customers and communities to educate and increase the utilization of our products and services.
  • Widen UX/research: Research on usability design and service design to improve your experience.
  • Widen R&D: Technical research and exploration to develop technologies that solve content problems for all organizations.
  • Widen software/service suite: Software apps and support services across the content lifecycle.
  • Widen global: Expanding the Widen Experience to serve markets beyond North America.

What are your most memorable moments from 2016? Share with us on Twitter, Facebook, Instagram, or LinkedIn, or send us an email at

Contact us to talk more about Widen’s plans for the future and how we can help you.

Topics: Culture & Company, Featured

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