It’s not unusual to hear vendors, analysts, consultants and others answer questions about how much you should expect to invest in DAM software with shockingly high numbers — millions at the high end, hundreds of thousands at the low end.
When you hear these estimates, it’s important to account for the assumptions that figure into them, as well as whether those assumptions actually line up with your marketing and digital asset management needs.
Not every organization needs to solve their marketing workflow needs by building a DAM system. In fact, the organizations with needs so unique they can only be met with bespoke solutions are few and far between. Even among those companies with custom systems, there are many that are are overspending to reinvent the DAM wheel.
Don’t let their stories scare you.
At Widen, we place the emphasis on meeting your needs through configurations, not customizations. Your story is one-of-a-kind, but that doesn’t mean the tools you use to tell it have to be. After all, you take notes on paper at meetings — and somehow you managed that without bringing on a team of consultants and designers to build you new pens and pencils.
Why would you treat DAM software any differently?
We know digital media. For decades, we’ve been knee deep in the creation, management and distribution of brand assets. That’s why organizations like Trek Bicycle, Solo Cup, DirecTV, Siemens, Kohler and others trust us and our DAM software to get the job done. And we do it at a cost that’s affordable without sacrificing the return you get on your DAM investment. Our system is flexible to address each of our customer’s unique needs with a little switch flipping — not a months- or years-long software development endeavor.
Still, you should put thought into the DAM choices your organization makes — and we want to make sure you find the best-fit solution, regardless of whether it’s ours. So we’ve taken to offering complimentary DAM consultations in which our advisers will hear you out and work with you to understand what you need to accomplish and which software can help get you there.