<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=D6K+n1QolK10/9" style="display:none" height="1" width="1" alt="">

Brand Management

Your brand is the sum of experiences your organization delivers. Express your true character, protect brand equity, and make each marketing moment count with the Widen Collective®.

One brand, one workflow, unlimited insights

Widen's brand management solution makes it easy to get the right content to the right people.
Brand Management Software Solution Control Access

Gather your approved brand assets in one place and control who can access what.

Brand Management Solution Speed Up Work

Speed up creative work and enforce brand guidelines with an integrated workflow.

Brand Asset Management Monitor Your Brand

Monitor your brand and evolve your strategy with Widen’s content analytics.

See how the Collective is a single source of truth for your brand.

Empower everyone to tell the brand story.
Your inbox will thank you.

Brand Your Brand with Enterprise DAM Software Find Assets with Marketing Asset Management Control Who Sees What with Brand Management

Your content hub

Put all your brand content – like trade show materials, sales presentations, collateral, print media, images, videos, and more – in one place.

Find the right assets

Widen’s intuitive search tools spare you from filling asset requests all day. Users can search, group, share, and download assets in any format with on-the-fly conversions.

Control who sees what

Your creative team needs access to multiple layouts and legacy content, but your sales team doesn’t. Assign roles and permissions to control your brand.

Meet Deadlines with Brand Management and DAM Software Get Partners On Brand with Enterprise DAM Measure Performance with Brand Management Software

Hit deadlines

Speed up content review, approval, and collaboration so you can do more creating and less emailing.

Get partners on brand

Curate brand-approved assets and brand guidelines for sales teams, dealers, partners, and agencies using Portals. Then localize Portals for your worldwide marketing efforts.

Measure your performance

Deep content analytics reveal how your content performs anywhere you publish it. See who’s using your content when, where, and how.

Cassie Fossum, Brand Manager, Balsam Brands
“We’re creating a brand space where we can see how our brand looks and feels, a place where everyone can go for inspiration.”

Cassie Fossum - Brand Manager, Balsam Brands

It takes a team to safeguard and elevate a brand

Marketers

Creators

Executives

Marketers

As the brand’s champion, you help salespeople, dealers, and other partners get to market faster and make powerful a impression. The Widen Collective provides on-demand access to the content they need while you focus on campaigns and strategy.

  • Be more productive by empowering your coworkers to find the assets they need in Widen’s easy-to-use interface.

  • Create once, publish everywhere (COPE) using our embed codes that dynamically resize images.

  • Identify your most popular and engaging content so you know what to update, what to retire, what to create next, and how to sell your strategic vision.

Brand Management Software for Marketers

Creators

Creating the best content for your brand means collaborating throughout the development and review process. Use the Widen Collective to drive an inclusive, fast approval process and make final assets available to everyone who needs them, on demand.

  • Protect your time and focus by centralizing creative files in one place and accessing them directly from Adobe Creative Cloud or your CMS platform via integrations.

  • Create a more transparent review process with Widen Workflow, which keeps an audit trail of comments in a central feed. Eliminate unnecessary rework and reduce rounds of revisions.

  • Track content analytics to monitor brand security, see who uses what, and evaluate which content should be repurposed, updated, or retired.

Enterprise Digital Asset Management for Creators

Executives

Your marketing organization strives to maximize the value of content and prove that it has an ROI. Measure your strategy and make the sales team a true ally by managing your brand in the Widen Collective.

  • Ensure salespeople access the most up-to-date content, customize collateral on their own, and drive sales with more efficiency.

  • Secure brand equity during the change management of a rebrand, merger, or acquisition.

  • Track usage rights so your teams and partners don’t use or share expired images. Widen helps protect your brand against lawsuits and legal fees.

  • Gain visibility into what everyone is creating, where projects stand, and how assets perform to allocate workload and budget more accurately.

Brand Asset Management System for Executives
Request a demo