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Go to the Widen blog where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.
What is a great customer experience?

It's more than a nice looking website.

Customer experience is about using your customer as the lens for everything you deliver — from the moment they find you to the moment they start using your products and services and beyond.

It's less about doting on the customer and more about understanding what they want from you.

Five things to remember about building a great customer experience:

  • Customer centricity + your brand + useful products/services = great customer experience.
  • Empower people to contribute to the success of your customers and your business.
  • Map your customer journey and provide audiences with helpful content at every touchpoint along the way.
  • Find the right mix of tools to support your customer journey and marketing strategy.
  • Don't be afraid to fail.

For more on the technology, process, and analytics behind the customer experience, read the article!

Read the article

Get in touch with Nate

Nate Holmes
Content Marketing Manager 

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Widen, 6911 Mangrove Lane, Madison, Wisconsin 53713 United States
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