Start with strategy
Whether you’re an established or evolving brand, your team needs consensus about who you are and how to showcase your identity in your DAM system. That’s where brand strategy comes in.
Three brand workshops, depending on your needs
1. Brand Positioning and Guidelines workshop
Focus on your brand messaging, visuals, and positioning to get everyone on the same page about who you are and what you stand for. Establish the rules for your brand, then communicate them clearly in a Brand Portal for easy sharing.
2. Brand Architecture workshop
Focus on understanding the value difference between your sub-brands and overarching corporate brand, mapping your brand architecture, and agreeing on how to reflect that architecture in your DAM system.
3. Brand Management workshop
Focus on the purpose of your digital asset management investment by aligning it with other systems and processes that support your brand. Explore the 10 ways the Widen Collective can power great brand experiences for your audiences.