What is digital asset management?
Digital asset management (DAM) is the practice of administering, organizing, and distributing media files. DAM software enables brands to develop a library of photos, videos, graphics, PDFs, and templates that are easy to search and ready to deploy.
DAM originated in the 1990s when marketing went digital. As the volume of media files exploded, they became siloed in individual computers or mazes of shared folders. Marketing teams struggled to find and distribute their content for product launches and campaigns.
So, DAM pioneers studied the information management techniques used by librarians and applied them to media files. Widen was on the front edge of this trend. Our answer to these challenges was the Widen Collective®, an enterprise content management platform built around DAM. Today, more than 650 of the world’s most respected brands use our enterprise DAM tools to:
Centralize media files in a single platform
Automate time-consuming processes like metadata tagging and content distribution
Collaborate on content creation, review, and approval
Share assets through self-service portals
Analyze content performance and usage
Repurpose assets to maximize the return on investment
Protect brands from inconsistencies and image rights violations
Integrate marketing technology (martech) tools into one, content-centric stack