Media and entertainment companies depend on digital assets to drive revenue. Their rapid pace of content creation results in a significant amount of files, that must be organized and available to a range of stakeholders. With the help of a digital asset management (DAM) system, your teams will be more efficient and effective in creating, managing, sharing, archiving, and analyzing large volumes of digital assets — from a central source of truth.Read on to learn how media and entertainment organizations use our DAM system, the Widen Collective®, to manage their digital files across the content lifecycle.
A central source for your current and approved assets enhances consistency from one customer touchpoint to the next — even across multiple brands.
Roles and permission allow you to keep sensitive content secure. Assets available to each group of users can be controlled, to ensure everyone can only access the files that’s appropriate for their role.
Asset metadata can be used to capture the terms of licensing agreements and use restrictions, to mitigate the risk of misuse.
Images, videos, or audio files captured at live events can be uploaded to the Collective and available to your content collaborators...in minutes.
Easy and continual access to a searchable system allows internal and external stakeholders to quickly discover the perfect images for their needs.
Integrating the Collective with other platforms in your marketing technology (martech) stack can expedite the distribution of content across digital channels.