Digital Asset Management for Media
and Entertainment

Manage the digital asset lifecycle from creation to distribution
with a cloud-based DAM system from Widen.


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Why Digital Asset Management?

Media and entertainment companies depend on digital assets to drive revenue. The need to handle thousands of images, audio and video files from multiple sources makes the use of a digital asset management solution, like the Widen Collective, a necessity. With the help of a DAM system, your teams will be more efficient and effective in creating, managing, sharing, archiving and analyzing large volumes of digital assets — from a central source of truth.

Media Collective Search, Insights, and Dashboard

Control over all digital assets

A DAM system gives you an incredible amount of control over your digital assets, ensuring that the right assets are available to the right people in the right formats, 24/7.

  • Multiple brands
  • Product launches
  • Capture and distribute content from live events

 A DAM system provides many benefits to the media and entertainment industry

  •  Improve brand effectiveness and ROI
  • End-to-end online storage, management and distribution lowers the cost of production and delivery
  • 24/7 access to your marketing content via cloud-based DAM software-as-a-service (SaaS)
  • Control brand consistency across ALL sales channels
  • Easily repurpose marketing materials for campaigns, events and promotions
  • Enforce usage rights by controlling user permissions
  • Shorten internal production cycles by cutting out tedious administrative processes
  • Advanced analytics that track how and where your assets are being used
  • Publish digital assets to print and online channels
  • Infrastructure, hosting, technical support and upgrades handled by Widen
  • Unlimited service support of your DAM system

Other benefits of a DAM system

  • Go to market faster
  • Cross-team collaboration
  • Streamlined creative workflow
  • Better resource allocation (time and labor)

Entertainment trends driving the need for DAM

  • Advertising growth is now predominantly digital, propelled by mobile and video
  • Consumers are migrating to new ways of consuming content that are flexible and on-demand

A digital asset management solution does more than organize assets. It’s also a powerful tool that can easily store, manage, share and track thousands of digital assets —  from one central repository. In-depth analytics like asset and collection usage combined with Google Analytics make a DAM system even more valuable to organizations working in multimedia and entertainment.

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