In the current digital landscape, companies are managing thousands of digital assets for branding, sales and marketing initiatives and operations. In order to have an efficient digital supply chain, we believe digital asset management (DAM) is a critical component to the overall marketing technology ecosystem. Here are a couple of reasons why:
Digital asset management is a marketing technology function and solution, from content creation to distribution:
Marketers plan to increase digital spend for content management by 57% in 2014.2
75% of companies surveyed place strengthening digital marketing content strategies as the top digital marketing priority in 2014.3
71% of marketers are currently using DAM, and 19% plan to use DAM this year.4
Without an effective DAM solution in place, content marketing pieces would not come to fruition as quickly or efficiently.
Analysts and experts are saying DAM is a critical component to the marketing technology landscape because:1
We conducted a survey to gauge customer insights on where they see DAM in the marketing technology ecosystem.
When: January 2014
DAM fits into creating, managing and distributing digital assets.
Digital asset management is a core function in marketing operations.
Marketing automation, online video platforms, online communities, email marketing, and social media management
Creative and design software, marketing resource management, and project management
E-commerce solutions, customer relationship management (CRM), and enterprise content management (ECM)
According to the analysts, integrations in the DAM space will be key moving forward.
Good thing we have integrations, are working on integrations and have an API!
Digital asset management saves you time and money by providing these core functions:
Create & Capture New Content
Manage & Organize Existing Content
Share & Distribute Relevant Content
Analyze & Track Successful Content
“Marketers today seek ways to best connect their content in ways that create enjoyable customer experiences. DAM is the critical piece that connects content across every phase.”
- Matthew Gonnering, CEO, Widen
Digital asset management is a critical part of the marketing technology ecosystem.
Want to learn more about implementing DAM for your business? Request a demo from Widen today.